Sustainable Youth is a brand new company with a brand new product line. So if YOU dare to try it, you could be one of the first. Just think, you could be one of those out-there creatures who are 'early adopters'. First with the i-phone, a Kindle before your neighbors.... Who cares, when you could be the first to uncover the  secret of Alasta.

Seriously, there is a lot to want to get to know here. Sustainable (isn't that a name for the zeitgeist?) Youth's Immune Performance Elasticity Cream and Revitalizing Serum are brimming with organic, natural ingredients. There are no parabens - only a patent-pending natural preservative. And there is a coherent theory about anti-aging that is at the heart of the formulas. No jumping on bandwagons with a couple of peptides and a dash of vitamin E here.

So here is the theory and the whole Alasta thing. Sustainable Youth believes that you need to control inflammation to prevent aging. Actually, there is plenty of research about this as Claire found when researching her post on Is Chronic Inflammation Behind Skin Aging. Chronic inflammation has been linked to a wide range of diseases including heart disease, amongst others. Inflammation can also lead to oxidative stress. The idea is balance and reinforce the immune system with anti-inflammatories and you will stay healthy with improved skin.

So how do you do that? Enter Alasta. This is aloe vera with a twist. We already know that aloe vera has been shown to boost collagen. And researchers at Tokyo Women’s Medical College in Japan have shown that certain lectins (a type of protein) in aloe gel may stimulate the immune system to increase production of killer cells, or naturally occurring lymphocytes that kill bacteria and tumor cells. However, The University of Mississippi's  pioneering division that researches pharmaceuticals from natural products has isolated immune-stimulating extracts within the rind of the aloe plant.

The humble rind has traditionally got a bad rap and been dismissed as having no nutritional value. At best it has been described as 'protective" and a transporter of starch. So if it is being snatched from nature's scrap heap by Mississippian scientists that's all to the good as far as I am concerned.

Sustainable Youth has three products that I'll be trying out: Revitalizing Serum, Elasticity Cream and Elastifirm oral supplement. We have two great offers for ten would-be reviewers:

  1. five sets of Elasticity Cream and Revitalizing Serum

  2. five sets of Elasticity Cream and the Supplements

Please note that Sustainable Youth wants us to pass on the email addresses of entrants. So by leaving a comment persuading us that you are deserving and will stand by your commitment to send us your feedback on the products you are also giving us permission to pass on your name and email address. Since TIA would never normally give your details to vendors, we are making it very explicit here that this is a condition of this offer. Anyway, send us your shipping address to with Alasta in the subject line and hopefully you'll be ahead of the pack in trying out this brand new product.

And I look forward to comparing notes with you as I try them out myself.

Ingredients in Immune Performance™ Elasticity Cream

Water, Caprylic/CapricTriglyceride, Alcohol,Glycerin, Olea Europaea (Olive) Fruit Oil,Cetearyl Alcohol, Glyceryl Stearate, Hydrogenated Vegetable Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Steareth-2, Cocos Nucifera (Coconut) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Macadamia Ternifolia Seed Oil, Potassium Palmitoyl Hydrolyzed Wheat Protein, Linum Usitatissimum (Linseed) Seed Oil, Steareth-21, Butyrospermum Parkii (Shea Butter), Cucumis Sativus Cucumber) Fruit Extract, Morus Alba Fruit Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Ficus Carica (Fig) Fruit Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Palm Glycerides, Potassium Lauroyl Wheat Amino Acids, Sodium Chloride, Aloe Barbadensis Leaf Extract (Alasta™), Canola Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Pelargonium Graveolens Flower Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Pogostemon Cablin Oil, Lavandula Angustifolia (Lavender) Oil, Cananga Odorata Flower Oil, Picea Mariana Leaf Oil, Eugenia Caryophyllus (Clove) Flower Oil, Vetiveria Zizanoides Root Oil, Piper Nigrum (Pepper) Fruit Oil, Citrus Medica Limonum (Lemon) Peel Oil, Ocimum Basilicum (Basil) Oil, Peucedanum Graveolens (Dill) Extract, Foeniculum Vulgare (Fennel) Oil, Mentha Piperita (Peppermint) Oil, Silica, Xanthan Gum, Bentonite, Capryloyl Glycine, Caprylyl Glycol, 1,2-Hexanediol, Tetrasodium Glutamate Diacetate, Sodium Hydroxide

Ingredients in Immune Performance™ Revitalizing Serum:

Water, Alcohol, Glycerin, Maltodextrin, Aloe Barbadensis Leaf Extract (Alasta™), Glycine Soja (Soybean) Oil, Citrus Aurantium Dulcis (Orange) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Citrus Medica Limonum (Lemon) Peel Oil, Cymbopogon Martini Oil, Ocimum Basilicum (Basil) Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Sclarea (Clary) Oil, Eucalyptus Globulus Leaf Oil, Vetiveria Zizanoides Root Oil, Oryza Sativa (Rice) Extract, Camellia Sinensis Leaf Extract, Aspalathus Linearis Leaf Extract, Xanthan Gum, Pectin, Tetrasodium Glutamate Diacetate, Polyglyceryl-4 Caprate, 1,2-Hexanediol, Caprylyl Glycol, Tropolone, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Citric Acid