The appropriately named La Mystere is a lingerie company that has come up with a new skincare line based on an ingredient called 'pure colostrum'. This is in fact bovine colostrum, the after birth secretion of organic Alpine cows. Apparently bovine colostrum surpasses that of humans in terms of anti-immune and growth factors 40 times over. This cream is supposed to help clear the skin and, of course, is a miracle wrinkle cure.

Naturally, it has an origination myth (I'm going to compile a book of these, I swear). La Mystere's CEO, Michael Rabinowitz, was holidaying in India when he heard about a local dermatologist famed for his use of after birth secretions for treating skin disorders.