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Dept of daft: Borba Skin Balance Water

Reviewed by Marta January 20, 2008 10 Comments
There is an ad running for Borba in New York Magazine that says "drink your way to beautiful skin". I promptly went to Sephora.com and discovered that you can buy the pack of products pictured above for the bargain price of $100 (as opposed to $140). That's right $100 for water. Oh OK, it has vitamins added.

Borba was originally launched in 2005 with a range of different vitamin concoctions so that you could buy a bottle of  water that will serve a specific function, such as firming or age-defying. I laughed out loud when I saw Borba in a drug store and since thought it had died a well-deserved death. But no, Anheuser-Busch has bought the company - the maker of Budweiser (honestly, you can't make this stuff up) - and has injected it with new marketing dollars.

Jumping on the "water makes you beautiful" bandwagon is Pepsi, which is marketing a skin care range under its Aquafina bottled water brand.

In case you get tempted, get a life. The idea that vitamins in water will give you firm skin is hooey. There isn't even much compelling scientific evidence, as I pointed out in another post, that the old adage of drinking eight cups of water a day is the best moisturizer you can have.
  • May 29, 2009

    by copley

    Congratulations Sandra! You were chosen at random as the winner of our newsletter-exclusive Glowelle beauty drink giveaway. We're all looking forward to hearing how it works for you!

  • May 28, 2009

    by Penny Grace

    Borba sounded like the best thing ever formulated. Oh, if only it was that easy to make one's skin glow with health and beauty. However, just drinking our natural gift of water and eating balanced and healthy food, with good exercise and taking the correct amount of vitamins DOES EVEN A BETTER JOB for the beauty we all seek. Count me in to the natural healthy way to beauty and remove me from the crowd wanting it all from a bottle of Borba.

  • May 28, 2009

    by Thuy Doan

    I guess it is convenience at a cost. I'll have to admit it has all the best ingredients when it comes to skin and aging...I'm just curious how much of a difference with all the added vitamins and antioxidant compare to taking vitamin tablets. What if I'm taking vitamin capsules but powdered form...is that still not as effective as supplements through a juice?? That would be the same thing as blending in the powdered capsule with juice....

  • May 27, 2009

    by Elyse

    Everyone in the beauty business knows there's one born every minute...

  • May 27, 2009

    by Sandra

    Oh, please. How is this better than drinking water, taking supplements, and eating a healthy diet? I'll spend my money on something beneficial. Daft, indeed.

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