I strongly suspect that DDF Wrinkle Resist Plus Pore Minimizer ($85) sprang, so to speak, from the loins of the marketing department. I can picture the scene: the windowless meeting room, the whiteboard, the table a disheveled mess of Powerpoint-generated pie charts and half-drunk cans of diet sodas. "So to sum up," one of DDF's marketing's finest says, "somehow we've got to get a product out there that people will buy even though no one has any money and there are trillions of products already out there".

Marketing person 2: "So if everyone's broke, how about one thing that can do everything. Cleanse, stop wrinkles, make tea...."

Marketing person 3: "There needs to be science though. Like one of those peptidy matrixyl thingies."

Marketing person 4: Science is so last year. Everyone wants technology now.

Marketing person 1: OK, guys. This is great. But rule number one is that its all about instant gratification and getting noticed on the shelf."

And so, "a new twist on anti-aging" was born. Small drumroll please....

DDF Wrinkle Resist Plus Pore Minimizer is a "patented DDF dual-phase technology" with an Optical Swirl Serum and Promatrixyl. It doesn't make tea (marketing person 1 was getting a little carried away), but it does just about everthing else: "instantly minimizes the look of pores", exfoliates, hydrates and "continually diminishes the appearance of wrinkles".

Best of all, it provides "immediate gratification" with long-term results for a (in case instant gratification has too many syllables for you) "now and later approach to anti-aging".

I have no idea what the optical swirly thingy is all about. Perhaps the seven different silicones in this product contribute to it. What I can tell you is that Promatrixyl is plain old palmitoyl pentapeptide-4, which is Matrixyl (although DDF will probably counter that they added something else to it - perhaps the niacinamide - to give the whole Pro thing).

Ingredients in DDF Wrinkle Resist

Water, Cyclopentasiloxane, Glycerin, Niacinamide, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Tocopheryl Acetate, Palmitoyl Pentapeptide-4, Sodium Hyaluronate, Ethylhexylglycerin, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Triethanolamine, Panthenol, Peg-100 Stearate, Carbomer, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Benzyl Alcohol, Triethoxycaprylylsilane, Titanium Dioxide, Ppg-15 Stearyl Ether, Polyhydroxystearic Acid, Mica, Methicone, Dimethicone, Peg/Ppg-18/18 Dimethicone, Alumina, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Disodium Edta, Phenoxyethanol, Fragrance, Iron Oxides