Launched in Japan a few months ago, the Nintendo Face Trainer is a kind of camera that is plugged into the Game Boy Advance slot of the Nintendo DS and is loaded with a program illustrating facial exercises. They call it facening in Japan and the program of exercises was developed by facening expert, Fumiko Inudo.
There are 16 exercises in all, but Nintendo helpfully cautions against sessions longer that 15 minutes. Why? Will we become addicted, grow large thumbs and stop seeing our friends?
If gurning for youth is the best the maker of Super Mario can come up with to extend Game Boy's appeal to women, then the brand will forever be associated with dorky 25-year old men who don't date.