Thanks to Stan, I was alerted to Aquafina's Advanced Hydration skincare line. The first thing that occurred to me is that some companies are just gluttons for punishment. It is only a year or so ago that Pepsi was forced to admit that, despite the misleading labelling, its Aquafina bottled water was plain old tap. Now Pepsi is taking its tarnished brand into the crowded skin care market.

My second observation slightly surprised me (although in light of the above, perhaps it should not). Aquafina skin care claims to be oil rather than water based. A propretary blend of oils, such as mineral oil (a petroleum by-product). Actually, the dominant ingredient in Advanced Hydration is purified water. But why not Aquafina water? So much for brand consistency.

The connections and non-connections surrounding this product are rather amusing. For one, Aquafina says its vitamin E is delivered with inflacin. This seems to be a cure for poison ivy stings, according to the company that sells it, called Biozone Labs. Then everything is delivered with a proprietary technology called QuSomes. There is a testimonial for QuSomes on the Aquafina site by the hardly impartial creator of it, who also happens to be the excutive vice president of Biozone Labs.

I was, however, relieved to see that with QuSomes there is a return to the aqua theme. I was beginning to worry that Aquafina was ignoring its heritage. QuSomes are, apparently, like microscopic water balloons that are made up of many layers. When the skin absorbs one layer, it then absorbs another and another. This means that Aquafina's ingredients are delivered way down deep into the skin. Deeper than other cosmetic companies dare to go.

I'll drink to that.

Purified Water, Stearic Acid, Propylene Glycol, Glycerin, Mineral Oil, PEG-40 Stearate, Isopropyl Palmitate, Cyclopentasiloxane, PEG-12 Glyceryl Distearate, Dimethicone, Polysorbate 60, Tocopheryl Acetate (Vitamin E Acetate), Zea Mays (Corn) Oil (and) Retinyl Palmitate (and) Cholecalciferol (Vitamin D3), Hydrolyzed Soy Protein, Caprylic/Capric Triglyceride (and) Triolein (and) Phospholipids (and) Phytosterols (and) Linoleic Acid (and) Palmitic Acid (and) Oleic Acid (and) Stearic Acid (and) Tocopherol, Paraffin, Propylene Glycol Monostearate (and) Mono- and diglycerides (and) Sodium Stearoyl Lactylate (and) Calcium Silicate, Potassium Hydroxide, Carbomer, Trisodium EDTA, Diazolidinyl Urea, DMDM Hydantoin, Methylparaben, Potassium Sorbate, Propylparaben, Fragrance.