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Diorshow Maximizer Lash Plumping Serum- reviewed and rejected

Is a Solution for:
Eyelashes & Brows
August 4, 2010 Reviewed by Marta 2 Comments
The thing that first struck me about Diorshow Maximizer Lash Plumping Serum ($28) was Dior seemed to trying a new twist on the whole eyelash growth thing. This pre-mascara primer is billed as an eyelash plumper. I guess like a lip plumper, except for lashes.  Perhaps, I wondered, an eyelash plumper negates the need for one those eyelash growth products since Dior was promising instant curl, thickening and lengthening. I decided to give it a try.

Diorshow Maximizer is, in a word, weird. I could add in others such as unpleasant and downright uncomfortable. I am wearing it as I write this and my eyelashes feel so gunked up – and I swear I applied the merest smear – and heavy that its almost hard to keep my lids open. And every time I blink, my lower and upper lashes catch on one another and stick a bit.  This redefines batting your lashes.

The product itself is white and waxy (probably due to the carnauba and bees waxes and acacia gum) and is visible on the lashes, particularly the tips. There’s no way you can wear it without disguising it under mascara. My lashes do look a teensy bit thicker (plumper?), but not enough to make wearing  Diorshow Maximizer worth the effort.

Having said all this, my inner cosmetic geek does like the fact that there is a unusual alga here and one that I’ll be keeping an eye out for from now on: artemia. According to researchers artemia is pretty impressive. It boosts the effects of other anti-aging ingredients, protects DNA against UV and free radicals. Apparently, it acts as a sunscreen by inducing something called Heat Shock Protein (HSP).

Unfortunately, the formulators also included triethanolamine, which can produce sense organ effects at very low doses when used around the eyes. Plus there are other potentially harmful preservatives, BHT and phenoxyethanol.


Water, paraffin, C18-36 acid triglyceride, carnauba wax, bis-diglyceryl polyacyladipate-2, palmitic acid, stearic acid, triethanolamine, beeswax, acacia Senegal gum, hydroxyethycellulose, phenoxyethanol, tocopheryl acetate, sodium hyaluronate, artemia extract, hydrolyzed soy protein, pentylene glycol, potassium sorbate, BHT
  • August 24, 2010

    by Hanna

    I have been using this for a week now, I like the way it allows my mascara to glide on and also makes my lashes look better overall, however for the past 3 to 4 days since I use it overnight also as a conditioner, my eyes have been all swollen when I have woken up, and highly uncomfortable. It looks like I've been stung by a bee, its THAT bad. I don't know what else would have caused the swelling other than this product and so I'm going to return it because It's really not worth it. I really wanted to love this but now I am really experiencing painful eyes. NOT GOOD!

  • August 4, 2010

    by Kerry

    I have never tried this but I absolutely have fallen for and am currently in love with Dior Show 90 Noir Black Mascara LOVE! LOVE !LOVE! Like I don’t care about what’s in it, don’t care how much it costs, type love! Once In a lifetime love! If you wear makeup to look fabulous you must try this.

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