Since 2009, "Toddlers in Tiaras" has been able to shed light on a disturbing trend among some parents, dressing their young daughters up in the worst way possible. Dresses that looked more costume than practical, smiles that were over exaggerated with dental caps to hide imperfections, fake nails glued on, and perhaps the worst part was the makeup. These parents put layers of thick makeup on their children, almost to the point where they looked like dolls. The parents seemed more focused on pushing their kids to win a vanity competition rather all the parabens that they were pouring on their children's faces.

Makeup on children as a whole seems to be a growing trend for some reason. Perhaps children are seeing their favorite young entertainers do it, maybe it’s the constant commercials that show up, or maybe parents are welcoming it. There’s even been a book about getting your make up done with your daughter (“Bonding over Beauty”). Whatever the case may be, Wal-Mart is the latest one to get caught up in this makeup for kid’s phenomenon.

Their newest line is called geoGirl and is apparently being marketed towards 8-12 year old's. Some things you can get in the 69 product line include blush, mascara, face shimmer, and lipstick. There is even an exfoliator for the very prevalent issue of clogged pores in 8 year olds. You really do pick up dirt and grime while you’re on the swings.

To cover up the shock factor of a makeup line for 8 year old's, the company, Pacific World, claims to be using all natural ingredients and have forgone parabens, phthalates and sulfates in the line. The makeup is designed for young girls with natural ingredients like lavender, chamomile, and willow bark. Antioxidants are also present to aid in anti-aging which is a plus because I know when I was 9, I really began to worry about my growing laugh lines.

But does that make it any better?

Personally it’s a little shocking that this product is designed towards such a young age group. If you’re teaching a 10 year old girl that make up is the way to look prettier, you’re not instilling the right values into that child and possibly setting her up for confidence issues later on in life. I understand that there’s an age where both boys and girls start realizing that their looks are important but geoGirl seems to be rushing it. In the book noted before, the author uses beauty to interact with her "tweens," but there has to be a better way to talk to your children rather than saying “Hey honey, you have split ends. How about I fix you a hair conditioner and we can talk it over.”

Don’t parents have better things to talk with their children about like school or I don’t know… possibly teaching them that looks aren’t everything. Children really shouldn't have to worry about split ends, exfoliating, or anything related to vanity.

The geoGirl line hasn’t seemed to take  off, at least online. Visiting the Wal-Mart online store, they only have one geoGirl product (a cream brush in Eco Bronze) in stock. But rest assure, if you can’t wait until geoGirl becomes more readily available or can’t wait for your daughter to turn 8 for that matter, Toy’R’Us is offering a makeup kit with all the essentials, including  nail polish and body glitter gels. The recommended age is 3-5 years old.