Dove soap was launched in the United States in 1957, two years after Unilever acquired a soap factory in the Netherlands called De Duif (translation: "The Dove" in Dutch).
Manufactured in the United States, Ireland, Brazil, Germany, and the Netherlands, the Dove brand and trademark are owned by Unilever.
Positioned as a "beauty bar" rather than soap, Dove's cleansers have been advertised throughout history with the image of cream being poured into the beauty bar.
In 1979, a Pennsylvania dermatologist showed that Dove dried and irritated significantly less than ordinary soaps, spawning an aggressive marketing campaign by Unilever that succeeded in winning more than 24% of the market by 2003.
Company News/ Recent Launches:
Since starting the Dove Self-Esteem Fund in 2006, Dove has created a number of largely online-exclusive short films including Daughters, Evolution, Onslaught, and Amy.
Dove Visibly Smooth is the company's newest anti-perspirant/deodorant that minimizes the visual appearance of underarm hair over time in addition to 24-hour odor and wetness protection.
Dove recently introduced the Dove Cream Oil Shea Butter Body Lotion, which combines two powerful moisturizers.
in Dove body lotions, shampoos, and face creams
Aluminum Zirconium Tetrachlorohydrex GLY
in Dove deodorants
Pro-Epil Complex in Dove Visibly Smooth anti-perspirant deodorant
Dove's primary ingredients are synthetic surfactants like sodium laureth sulfate
and vegetable oil-based soaps such as sodium palm kernelate. Although Dove's products might be an improvement on traditional soaps in terms of moisturizing power, they are hardly pure, or particularly suited for sensitive skin. Chemicals like film-forming silicones
, potentially carcinogenic petrolatum
, and skin-sensitizing PEGs
are common across all categories of Dove cosmetics. The ecotoxin tetrasodium EDTA
and controversial preservatives like parabens
are everpresent. Dove's deodorants are made up of aluminum
, which is suspected to cause breast cancer. Dove's face products are mediocre at best and offer little in the way of natural emollients or active ingredients. All in all, however, Dove's body moisturizers and soaps are superior to other drugstore options.