A few weeks ago, I wrote about Bliss newcomer, Dr Bragi Age Management, an Icelandic anti-wrinkle serum made from an enzyme that comes from codfish. After trying it out for a few weeks, I wasn't thrilled with the results and said as much in my review. Now what often happens if I write a less than glowing review, is that sooner or later a comment is posted by someone from the product's marketing department posing as a thrilled and delighted consumer who just can't understand why I had such a different experience. Not so the Dr Bragi team, who took the time to right a thoughtful and informative response and then pledged to change my mind by sending me Dr B's Intensive Treatment Mask ($20).

Kudos those guys for treating us like grown-up consumers and, I have to say, for the mask, which I tried this morning and like a lot better than I did the serum. The mask is one of those pre-soaked things made out of the kind of paper used for moist towelettes and with holes for eyes, nose and mouth. The thing I like about these kinds of masks is the enforced relaxation since you can't really go about your business and do the laundry without risking the thing falling off. So I put my feet and tilted my head back and listened to NPR's This American Life for 15 minutes.

As it happened, I've had a touch of rosacea for the past few days and when I peeled off the mask I noticed that it was much more subdued. Overall, my face was looking smooth and relaxed and my skin was definitely plumped up. Several hours later, as I write this, the effects are still noticable. What I also really like is that the list of ingredients hasn't got much more in it than Penzyme (the enzyme extracted from the stomachs of cod, which are assured by Dr B are not killed in the process and don't contain any mercury). There is certainly nothing not to like. Looking back over my last review, it makes sense that this mask should have done a good job on my roscacea since Icelanders have been using this enzyme for years in over the counter creams to treat skin disorders.

Now to bottom line: would I use this product again. Most definitely. This mask will come to the rescue pre-party, post-flight, morning after the night before or, as with my test, on a bad skin day. However, I'm not going to hand it to the Dr Bragi team that easily. Let's make the question more precise: would I buy this product for myself? Hmmm. Here's why I'm hesitating - these masks are sold singly at twenty bucks a pop. A pack of one is ridiculously inefficient. What, am I going to order this up every week, or order 10 at a time and remind myself how expensive they are? But, Dr B, if you would bring the price down a smidge and put them in a box of (at least) six, you've got yourself a customer.


Aqua, glycerine, Penzyme, alcohol, calcium chloride, tromethamine, acetic acid.