While watching the Golden Globes last night, I thought about how much work must go into getting red carpet-ready. Beyond the gowns and accessories, celebrities must spend weeks preparing for their big night. They endure every beauty trick in the book, from spray tanning to body slimming, not to mention depriving themselves over the holidays. It occurred to me that the one asset that never gets much attention from the press but cannot escape the scrutiny of the audience is a smile. For this end, many celebrities turn to Elgydium Whitening Toothpaste to maintain their pearly whites.

As soon as I heard about Elgydium, which celebrities are known to buy by the caseload in boutique French pharmacies, I was ready to shelve it in the Dept of Daft. Who really needs designer European toothpaste when a tube of Colgate or Crest will do just fine? Yet, after giving it a go and looking into its formula, I found that Elgydium might be a celebrity favorite for good reason. Allow me a moment on my soapbox, if you will.

Renowned worldwide for its quality and texture, Elgydium is not your average dentifrice. You'll be proud to display the toothpaste's chic apothecary-style aluminum tube on your bathroom sink. But upmarket packaging is not enough to justify paying more than double just for clean teeth.

The buzz word that sets Elgydium apart is "Micro-Pulverized Sodium Bicarbonate." Five times smaller than standard sodium bicarbonate (otherwise known as baking soda), this soft crystalline substance dissolves readily into even the tiniest fissures of enamel. Not only does it gently polish teeth with mild abrasive potential, but it also kills on contact all motile microorganisms associated with periodontal infections (a fact that commercial marketers often overlook). Additionally, sodium bicarbonate neutralizes and detoxifies the bacterial acids that form in plaques, or bacterial biofilms.

Although I didn't notice a dramatic whitening effect after using Elgydium day and night for several weeks, I did see a subtle difference, more so than I ever do with my regular drugstore purchase. As the smaller-sized sodium bicarbonate particles infiltrate the crevices of each tooth, they break up stains from coffee, tea, and smoking, so you'll have less guilt about your vices in the long-term. Another benefit of this ingredient is that it creates a velvety texture, which lacks the grittiness and attendant harshness of other brands.

Like any baking soda-based toothpaste, Elgydium's faintly medicinal taste does not confer the refreshingly cool experience you might be used to. With only a hint of peppermint oil, Elgydium certainly won't bring back memories of the minty-sweet toothpaste from your childhood. Though the flavor isn't bad, I found myself reaching for my mouthwash after brushing to finish with a kissably fresh mouth feeling.

With its gentle brightening and polishing power, Elgydium is perfect for people with tooth sensitivities. If your tongue has ever glided over traces of residual plaque after brushing with your drugstore toothpaste, you'll appreciate how Elgydium lends an all-over, long-lasting clean surface. Your dental routine might also benefit from one of Elgydium's four toothbrushes, each of which comes with a small head, gentle rounded bristle tips, and a protective cover- brilliant for both frequent travel and bathroom hygiene (watch this video to understand why).

Now that you know what toothpaste makes Hollywood smile, you might be wondering what cutting-edge techniques the stars are using to beat cellulite, purge toxins, and iron wrinkles. Join the discussion about celebrity beauty treatments in our community section.


Water, Glycerin, Silica, Sodium Bicarbonate, Sodium Lauryl Sulfate, Flavor, Carrageenan, Titanium Dioxide, Hydroxyethyl Cellulose, Sodium Saccharin, Peppermint Oil (Mentha Piperita)