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Emily Maynard’s pricey skincare routine

June 2, 2013 Reviewed by admin 4 Comments

As CafeMom recently reported, former Bachelorette star Emily Maynard recently took to her blog to share the hefty list of products in her skincare regimen. Brace yourselves. It’s pretty expensive for someone who is far from age 40 – even Maynard admits in the blog that: “Yes, I realize the amount of stuff I put on my face every day is ridiculous… I stand by the fact that if you're going to splurge on one thing, it should be skincare… I don’t care if I have to eat Ramen noodles for the rest of my life.” Her morning and nighttime regimen goes as follows:


1. CeraVe Hydrating Cleanser ($12)

2. Skinceuticals Phloretin CF Serum ($155)

3. Skinceuticals Hydrating B5 Gel ($74)

4. La Mer Eye Balm Intense ($180)

5. CeraVe AM Lotion ($14) or La Mer Soft Cream ($150)


1. Skinceuticals Clarifying Cleanser ($34) with the Clarisonic ($119-$225)

2. Philosophy Miracle Worker retinoid pads ($73) – Emily says: “If you’re not using a retinoid, START ASAP”

3. Skinceuticals Blemish + Age Serum ($130)

4. La Mer Eye Balm Intense

5. CeraVe PM Lotion ($13) or La Mer Soft Cream

I was unfamiliar with Maynard, so my initial thought was that she had to be at least 35 with a regimen this extensive. Why else would she feel the need to use so many anti-agers (including a heavy-hitting retinol)? To my surprise, she’s just 27 – and with enough skincare products to start her own Sephora.

I think it’s great that Maynard is taking action and showing interest in her skin’s health as not many 20-somethings have a skincare regimen to begin with. However, I can’t help but wonder if she’s doing more harm than good to her face. As a fellow 20-something, I can identify with Maynard’s aging concerns, yet I would still encourage her to relax and take a breather.

Now let’s take a closer look at her picks. La Mer does an excellent job at keeping its product ingredients off the Internet (I couldn’t find them anywhere). Thankfully, Marta reviewed Crème de La Mer in 2009 and found an alarming number of fillers and other nasties, including glycerin from mineral oil (not the safer vegetable oil) and other petroleum-derived ingredients.

Maynard uses three serums in her daily routine, all of which are from Skinceuticals, a well-known brand that has been endorsed by Allure and other prominent voices in beauty. Each serum has an extremely small ingredients list – five to eleven to be exact. Initially, I thought the lack of ingredients was a good thing because I was always taught the fewer ingredients, the better. However, after doing further investigation, I may have to reconsider this theory.

Both Skinceuticals Phloretin CF Serum and SkinCeuticals Blemish + Age Defense Serum contain denatured alcohol high on the list (it’s the first ingredient for the blemish serum). While the Cosmetic Ingredient Review ranks it as a moderate hazard, individuals with dry skin are discouraged from using it as it has a drying effect. Better to use on oily skin (unlike Emily’s admitted dry skin) that is prone to acne. This ingredient is a known irritant as well. The Blemish + Age Defense Serum also contains sodium hydroxide (aka lye), while the Skinceuticals Hydrating B5 Serum is preserved with the potentially toxic phenoxyethanol.

And while Marta didn’t exactly dismiss Philosophy’s Miracle Worker pads in her review, using retinol products when you’re under 30 could be the equivalent of swatting a fly with a sledgehammer.

But this is not to say Emily doesn’t have some good things going on in her regimen. For example, the CeraVe Hydrating Cleanser is packed with hydrating ceramides, despite a couple of parabens. And kudos to her for using a facial cleansing brush (like the Ultra Clear) – good to use at any age.

All in all, it’s okay for women like me and Emily to start introducing anti-agers into our skincare routines – but you shouldn’t overwhelm young skin (read Marta’s advice here). Preksha has another take on caring for 20-something skin. The best thing you can do is determine what your skin needs are so you can find the most effective products for you, based on the ingredients. Remember, the more products you use doesn’t guarantee healthier skin, just like higher price tags don’t guarantee better results.

Ingredients in CeraVe Hydrating Cleanser: Purified Water, Glycerin, Behentrimonium Methosulfate, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Glyceryl Monostearate, Hyluronic Acid, Ceramide 1, Ceramide 3, Ceramide 6-11, Cholesterol, Phytosphingosine, Potassium Phosphate, Dipotassium Phosphate, Methylparaben, Propylparaben, Disodium EDTA, Polyoxyl Stearate, Polysorbate 20, Sodium Lauroyl Lactylate, Carbomer, Xanthan Gum

Ingredients in Skinceuticals Phloretin CF Serum: Aqua/Water, Dipropylene Glycol, Alcohol Denat., Ascorbic Acid, Butylene Glycol, Triethyl Citrate, Phloretin, Ferulic Acid

Ingredients in Skinceuticals Hydrating B5 Serum: Water, Sodium Hyaluronate Pantothenic Acid Phenoxyethanol

Ingredients in Skinceuticals Blemish + Age Serum: Alcohol Denat., Water, Methylpropanediol, Glycolic Acid, Diisopropyl Adipate, Octadecenedioic Acid, Hydroxyethylpiperazine Ethane Sulfonic Acid, Citric Acid, Capryloyl Salicylic Acid, Sodium Hydroxide, Polyquaternium-10; Active Ingredients: Salicylic Acid 1.5%

Ingredients in Philosophy Miracle Worker: Ethyl Trisiloxane, Methyl Perfluorobutyl Ether, Methyl Perfluoroisobutyl Ether, Ethoxydiglycol, Tetrahexyldecyl Ascorbate (Vitamin C), Hexyldecanol, Hydroxypinacolone Retinoate, Brassica Campestris (Rapeseed) (grapeseed sterols), Tocopherol (Natural Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Bisabolol (L-Alpha), Cetylhydroxyproline Palmitamide, Stearic Acid, Laureth 4, Cyclopentasiloxane, BHT

Ingredients in Crème de la Mer: Seaweed (Algae) Extract, Mineral oil Glycerin, Isohexadecane, Citrus Aurantifolia (Lime) Extract, Microcrystalline Wax, Lanolin Alcohol, Sesame Seed Oil, Eucalyptus Oil, Magnesium Sulfate, Sesame Seed, Medicago sativa (alfalfa) seed powder, Helianthus Annuus (sunflower) Seedcake, Prunus amygdulus dulcis (sweet almond) seed meal, Sodium Gluconate, Potassium Gluconate, Copper Gluconate, Calcium Gluconate, Magnesium Gluconate, Zinc Gluconate, Paraffin, Tocopheryl succinate, Niacin, Beta-carotene, Decyl oleate, Aluminium distearate, Octyldodecanol, Citric acid, Cyanocobalamin, Magnesium stearate, Panthenol, Limonene, Geraniol, Linalool, Hydroxycitronellal, Citronellol, Benzyl salicylate, Citral, Methylchloroisothiazolinone, Methylisothiazolinone, Alcohol Denat., Fragrance (Parfum)

  • April 24, 2014

    by Lauren

    After reading the list, I realize 'there is no way' that a dermatologist prescribed this prescription list to her. From my experience its not how long a list is, but its what's on the list that is important. My list was as long as hers when I was younger than she, but I also needed retin a and rosula. I think Ms Maynard needs to change her list;-)

  • June 10, 2013

    by Arleene

    I am not sure what doctor was the founder of Reluma but I know that doctor Richard Fitzpatrick was the founder of skin medica. Yes there has been controversary over the fact that originally male foreskins were originally used, but whatever was used, the product has made me and a lot of my friends in their 70's look almost 20 years younger. We are often told that we look like we are in our 50's by friends and plastic surgeons that usually tell you you look older. Allegran a company that has been in business for over 60 years has just bought Skin Medica.
    I know that you also like Cerave but have you looked at Vanicream with no dyes, fragrance, lanoliln, parabens or formaldehyde. I think a lot of people are trying to copy Skin Medica which has a track record and trying to cash in, it is just my opinion. When it comes to skin care and what I put on my face I want an MD as the founder. My dermatologist doctor Ronald Moy in California is a world reknowned dermatologist and he has his own skin line and also recommends Skin Medica and vanicream. Again I believe that if we put it in our mouth or on our face I would like well respected medical people behind it

  • June 9, 2013

    by Marta

    Here at Truth In Aging, all the products that we review have been tested for at least 30 days and our reviewers - members of the Truth In Aging community - are encouraged to be objective. Over the years, they have reviewed several SkinMedica products and none have been very positive. You can read them here:

    On the other hand, we have had good experiences and very many positive testimonials for ReLuma products.

    Also we find that SkinMedica formulates with a lot of synthetics, harsh chemicals and controversial ingredients such as parabens.

  • June 9, 2013

    by Arleene

    what is different about Reluma Illuminating serum than Skin Medica TNS

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