Born Josephine Esther Mentzer, Estee Lauder began her own business in 1946 selling skincare products to beauty salons and hotels.

Estee Lauder was closely involved with many aspects of her company, including choosing its signature blue packaging (which she thought would coordinate with the decor of most bathrooms) and insisting on aspirational yet approachable advertising.

Estee Lauder products are today sold in more than 135 countries and territories.

Estee Lauder's Breast Cancer Awareness Campaign, established in 1992, is dedicated to spreading awareness about breast cancer and the importance of early detection. By October 2008, the organization had raised about $35 million with retail partners for research.

Company News/Recent Launches:

Estee Lauder Hydra Lustre Lipstick was included in Cosmopolitan magazine's Beauty 100, the Double Wear Stay-in-Place Makeup SPF 15 was featured in Allure's 2008 Best of Beauty issue, and Pure Lip Gloss was named "Best Lip Gloss" in Brides 2009 Beauty Awards.

Estee Lauder recently introduced Sumptuous Color Bold Volume Lifting Mascara, available in Amber, Amethyst, Garnet, Emerald, and Sapphire shades.

Other new releases include a selection of skincare brushes for foundation, powder, and concealer.

Key Ingredients:

Wrinkle Lift Restructuring Peptides in Perfectionist [CP+]

Antioxidant NDGA, Chestnut Extract, Glucosamine, Mulberry and Scutellaria Extracts in Idealist Pore Minimizing Skin Refinisher

South African Red Tea, Grape Seed, Eukarion, White Birch Extract, and Vitamins C/E in DayWear Plus

Linoleic Acid, Cholesterol, and Wheat Bran in Advanced Night Repair Concentrate

TIA's Take:

Probably the biggest bragging point of Estee Lauder is its extensive research and development which have led to innovative anti-aging discoveries. Estee Lauder likes to speak in esoteric terms like the "ExtremeLift Complex" (in Resilience Lift Extreme), "Chronolux Technology" (in Advanced Night Repair), and "Sirtuin EX1 Technology" (in Time Zone). Without objective clinical evidence demonstrating that these supposedly advanced anti-aging systems work, their powers are based on hearsay. Estee Lauder is also stingy with ingredients lists, but based on the products we've tried first-hand, the formulas tend to be long and drawn-out (not necessarily with beneficial actives). Between endless fillers and marketing gobbledegook, Estee Lauder's cosmetics may not be worth the investment. Below are our Estee Lauder reviews:

Estee Lauder's new night cream with Chronolux

Estee Lauder Idealist Dual Action Refinishing Treatment

Estee Lauder Time Zone Line & Wrinkle Reducing Lotion SPF 15

Estee Lauder Re-Nutriv Hydrating Creme Cleanser: Reviewed and Rejected

Dept of Daft: Estee Lauder to launch vibrating mascara