On July 23, a deluge of Estee Lauder's new night cream will descend upon department stores. It is being billed as an "industry breakthrough" that will "revolutionize" night creams, no less. If Advanced Night Repair Synchronized Recovery Complex looks a little familiar, it actually should because it has been around for about 20 years. This version has, however, been revamped with something called Chronolux technology.

I don't approve of cosmetic companies using the word technology since they usually misuse it. And then it seems to give the marketing department a license to spout nonsense. Like this: "Healthy skin cells maximize repair functioning at night through a symphony of precisely timed repair responses based on the body’s natural circadian cycle. The sequencing and timing of these responses is so critically important that they are synchronized by a specific family of genes called clock genes."

You can read this as many times as you like and it will still be gobbledegook. But to cut to the car chase, we are supposed to believe that Chronolux technology taps into these "clock genes".

Estee Lauder then starts going on about alkylation damage, which is caused by smoke, pollution, toxins and chemicals. If this damage is not repaired quickly enough by an enzyme known as alkyl guanine transferase (AGT) found naturally in our skin, the damage becomes permanent. However, as AGT repairs, it gets “used up,” thus needing to be continually replenished. AGT has been well researched by cancer scientists over the past decade or so, but I couldn't find anything about an agent that increases its production. If that really is what Chronolux does, then Estee Lauder may well be onto something.

We'll try to get hold of some samples next week and see if we can decode what Chronolux really is.

Related posts

Reviewed and rejected: Estee Lauder's Re-Nutriv Hydrating Creme Cleanser

Estee Lauder's Time Zone Line and wrinkle reducing lotion

Reviewed and recommended: April Rain's night cream