When a hair stylist (the lovely Greg Ruggeri) recently asked me if I was a brush and go kind of girl, I had to admit that the brush part was a bit of a stretch. He immediately recommended evo Salty Dog ($23.50), telling me that all I had to do was spray and I would have beachy waves. He was right.

With evo Salty Dog, all I do is squirt in the direction of damp hair, finger comb (look ma, no brush!) and I look like Farrah Fawcett. Well not quite, but I do look all interestingly windswept as though I’ve just done something sporty that may have involved a surf board. Since I am pathetic when it comes water sports, this is a conceit that I like very much indeed.

Salty Dog’s beachy waves come with a little shine and quite a bit of control, so my careless curls are never an aka for mess. And the frizz control, even in humid New York, is pretty impressive.

evo is a brand with a copywriter that could be working for Truth In Aging. This is what it says on evo’s about page: the mission is to “help people think a little and look good, all at the same time.... sweet revenge against an industry of over-inflated truths.” Way to go, evo. The approach is simple (clean, white packaging), effective (I can vouch for Salty Dog) and fun (Salty Dog lets me pretend to my friends that I am adventurous).

OK, so I love the results and the tongue-in-cheek humor of evo, but what about Salty Dog’s formula? I was expecting the worst, but its not all that bad. The Epsom salts (magnesium sulphate) and salt are fine and give locks that beachy crunch. Hair strengthening wheat is welcome. Others such as PVP, coco betaine and even two of the preservatives, Dehydroacetic Acid and Benzoic Acid, are largely harmless.

evo promises to make my day “a little bit safer” by eschewing sulfates, parabens and propylene glycol. Perhaps one of these days it could take the same approach to a few other things: Butylphenyl methylpropional, is a fragrance that can cause allergic reactions, potentially carcinogenic linalool and the possible neurotoxin, phenoxyethanol. But in the meantime, I’m willing to brush these aside, finger comb my tresses and surf…. The internet, that is.


Aqua, Alcohol denat., Magnesium Sulphate, Sodium Chloride, PVP, Glycerin, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Dehydroacetic Acid, Benzoic Acid, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Cocamidopropyl Betaine, Parfum, Citric Acid, Butylphenyl Methylpropional, Limonene, Linalool, Geraniol.