earth day 2014

Truth In Aging's philosophy is to "only review products whose ingredients we are confident will do more good than harm — to our bodies and to our environment." In keeping with this eco-friendly focus, we pay tribute on this Earth Day 2014 to five outstanding green beauty brands. The founders of these companies dedicate themselves to developing natural, organic anti-aging skin care that delivers exceptional results while still being kind to our planet.

Indie Lee

Indie Lee is one of the newest additions to the Truth In Aging shop, and the lady behind the brand has quite an impressive story to tell. She developed a life-threatening brain tumor that pointed to environmental toxins as the culprit, and conquering cancer gave her both a new lease on life and the passion to create a namesake collection of skin care that would be both chic and eco-friendly. Indie Lee's products boast of all-natural ingredients with a luxurious feel, in sleek minimalist packaging.

Marta greatly enjoyed trying Indie Lee's Swiss Apple Facial Serum ($130 in the shop), a light and refreshing clear gel that gave her skin "a plumper and more hydrated feeling." Other well-received additions to our shop include Indie Lee's Brightening Cleanser ($32 in the shop) and Rosehip Cleanser ($32 in the shop), as well as her Squalane Facial Cream ($70 in the shop), which is derived from 100% pure, olive-derived squalane oil. We look forward to reviewing more products in this all-natural, toxin-free skin care line.

La Vie Celeste

Teri Dourmashkin, the founder of La Vie Celeste, wanted a beautiful, spiritual meaning for the name of her company. Signifying "heavenly life," La Vie Celeste products were created to be a line that is "beautiful and clean." Since Terri herself has sensitive skin that can be irritated by essential oils and scents, she focuses on products that are fragrance-free, safe and healthy. R lipoic acid, hyaluronic acid, ChroNoline and Cosmocil CQ are among LVC's carefully researched ingredients.

Both La Vie Celeste's Restorative Exfoliating Gel Mask ($60 in the shop) and Extra Rich Face Cream ($75 in the shop) have won placement in TIA's "Five Best" series. When Marta first tested their Restorative Illuminating Toner ($35 in the shop), she proclaimed "I know that I am going to turn back to this cleanser and toner again and again in the weeks to come."


Soraya Hendesi founded Snowberry, a natural skincare brand based in New Zealand, after searching for "an uncomplicated system of natural beauty care that worked." Snowberry's effective and green products are certified Carbon Zero, and contain no chemicals, added fragrance or animal testing. Also commendable is the fact that this company has developed Snowberry Gardens, where it grows its own sources of anti-aging skincare bio actives (and has rescued New Zealand's Puka tree from the brink of extinction!).

Snowberry products contain peptides, antioxidants and super-fruit extracts, and natural emollients. Marta is a fan of their Every Day SPF15 - Broad Spectrum Sun Protection ($36), with its unusual sun-protection actives of kaempferia galangal extract, ethyl ferulate and larix sibirica (Siberian larch). Other Snowberry favorites of the Truth In Aging community include New Radiance Face Serum ($46), Cellular Regeneration Night Cream ($104) and their Soothing Facial Massage Oil ($32).

Sevani Botanica

The Sevani brand was responsible for introducing radish root preservative to Marta, who was delighted to discover a natural and benign alternative to the usual harsh, irritating and even toxic preservatives found in some skin care products. It's an alternative that she calls "a great find for the cosmetic industry." Sevani was founded by Sheryl Gibbs, holistic esthetician and member of the New York Society of Cosmetics Chemists. She set out to create an eco-friendly, non-toxic, environmentally friendly brand of skin care in response to her clients' needs.

Sevani's natural and effective ingredients include anti-inflammatory botanicals, natural humectants and high-powered antioxidants. Their Rapid Renewal Resurfacing Creme ($68 in the shop) is one of my personal favorites; it has really helped improve my skin tone and I love its silky feel and natural fragrance. Sevani's Rose Hyaluronic Age Defying Tonique ($39 in the shop), Advanced Complexion Corrector ($39 in the shop) and Ageless Radiance Refining AHA Cleanser ($39 in the shop) have all earned five-star reviews from the Truth In Aging community.

Michael Todd True Organics

Lewis Hendler founded Michael Todd True Organics after having researched other "organic" and "natural" products on the market, only to find that many of them also contain harmful ingredients like parabens and petrochemicals, such as mineral oil, which he said "suffocate the skin." Michael Todd True Organics are cruelty-free and made without added water or unhealthy chemicals, using premium ingredients from organic farms. Their ingredients include known anti-aging heavy-hitters such as Matrixyl 3000, copper peptides and epidermal growth factor, plus intriguing botanical extracts such as bladderwrack and snail secretion filtrate.

TIA reviewer Tina was amazed by Michael Todd Knu Anti-Aging Face Lift Serum ($150), declaring "I have never experienced this degree of tightening with any skincare product." Other popular products with the TIA community include Michael Todd Pumpkin Mask ($34 in the shop) and Intensive Organic Eye Cream ($38 in the shop).