At the end of last year, we put together our Five Best brands for 20-somethings and coming across it the other day I realized it was high time to do the same for the 30-somethings in the TIA community. Our resident 30-something Kim, has made some great endorsements recently and I am ever grateful to Copley for casting her net wide and deep and letting us in on her hits and misses.

This is the decade when prevention – not repair – is key. So however exciting growth factors or peptides seem to be, collagen and cellular repair may not yet be needed by 30-somethings. And may not be needed for a good long while to come if you get it right now with good botanical antioxidants. A key thing for 30-somethings seems to be skin brightening. This is the time when the complexion can start to look a little ashy and dull, so make sure you have the best cleansers and exfoliators you can afford. Perhaps you’ll find one amongst our Five Best brands for 30-somethings:

L’uvalla. This brand has a small range of quality organic products. They are a little pricey, but several of them multitask, such as the L’uvalla Antiwrinkle Eye/Lip Cream, which is one of Copley’s favorite eye creams.  There is a long list of things that the line does not carry – including parabens, phenoxyethanol and sulfates. Lotus flower extract and argan oil, are L’uvalla’s signature ingredients and there are some more unusual botanicals such as mistletoe of which there is more than kissing and pagans worshiping oak trees. The pearly berried parasite is an antioxidant.  The Eucalyptus toner is great for closing open pores and controlling oily complexions. The L’uvalla Foundation takes 10% of the company’s profits and redistributes it to charities.

Nurture My Body. The eye cream is beloved by 20 and 30-somethings Copley, Kim and Isanna. It is incredibly hydrating and I have seen the results on tired, puffy eyes with dark circles to compete with a panda. The secret sauce is eyebright, a plant with astringent properties. Isanna also loved the exfoliating cleanser which put paid to a “Posh” forehead (although she was less keen on the serum). The shampoos and conditioners have also won many fans amongst the TIA community. Behind Nurture My Body’s natural and organic line is a husband and wife team and you can read about their phylosophy in our interview.

Arcona. A Los Angeles brand that Kim goes back to time and again. She particularly likes the Chamomile Balm ($28) for irritation, inflammation, or even a little sunburn. The perfect healer, she keeps it in the fridge. Mark likes the White Magic, which is a light serum with hydrating hyaluronic acid, totara extract (an antioxidant and bactericide) and grapefruit complex (promotes a healthy microbial balance).  We also like the Cranberry Firming Gel. These keenly priced products are filler free and the company insists on a cold-pressing process to ensure that the active ingredients are just that.

100% Pure. What’s great about this line (other than you can even get it at drugstore chain Duane Reade) is that, in addition to skincare, it does a line of makeup that – get this – uses fruit pigments. You could eat this stuff.  They do a great tinted moisturizer and the Pure Potent Mushroom Concentrate, which not really potent enough for older skins, is perfect for 30-somethings. All this Canadian company’s products are vegan.

Amala. Amala, which means “most pure” in Sanskrit, and “love her” in Spanish, creates cruelty-free, certified natural and organic personal care products, from which 5% of the profits are invested into fair-trade farms. For the aesthetically inclined, these products are also quite enticing with their stylish recycled cardboard and cork containers. A relatively new brand from Germany, Amala has two lines: Rejuvenating for the first signs of aging and Blue Lotus for acne prone, sensitive skin. Summar liked using the Blue Lotus clay mask . The rejuvenating line has antioxidant cocoa as a key ingredient. We particularly like toner and exfoliator.