There’s only one earth and we get only one body. So we should treat them right. Right! So in honor of Earth Day 2012, I am paying tribute to beauty brands that allow me have my cake and eat it: they set the bar high for consistently providing great performance and effective anti-aging formulas without compromising on planet-friendliness.

100% Pure

100% Pure was a standout green brand in Truth In Aging’s book back in 2010, after Kim introduced it to me. Just a few weeks ago, 100% Pure agreed to join us in the TIA shop and we are gradually adding to the line as we test out more products. The formulas are fabulously simple and devoid of any chemicals at all. Take the tinted moisturizer ($32), it uses only natural pigments and the ingredients list reads like a fruit salad. As does the Strawberry Lip & Cheek Tint ($15). Organic cleansers never make the skin feel dry or tight (even the exuberantly foaming Lavender Honey), and the antioxidant Green Tea Tonique is a treat.


Snowberry is a New Zealand company whose effective and green products are certified Carbon Zero. Although I am guilty of increasing their carbon footprint by importing them to the US for the TIA shop, they otherwise completely walk the talk with no chemicals, added fragrance or animal testing. What they do have is great ingredients and thoughtful formulations. The mineral sunscreen (that I am wearing as I write this) is relatively lightweight and easy to wear with unusual actives that include a root related to ginger that really does have sun protection properties. What’s great about Snowberry is that the products actually do their job. The Bright Defence Face Serum passed the Nisha test (she’s – rightfully – fussy and discerning about her antioxidants) and the toner that doubles as a cleanser got Max’s vote. We are looking forward to testing more Snowberry products, happy in the knowledge that the company is also developing Snowberry Gardens where it will grow its own sources of bio-active ingredients.

John Masters Organics

This brand has just got it right. No greenwashing with JMO, but a real commitment to certified organic ingredients (at least 70%), partnering with local farmers and a strict list of 12 guidelines that include that the ingredients must be proven to be beneficial. Even as John Masters Organics has become more mass distributed, it has stuck to its mission and the products get a lot love from the Truth In Aging community, including the Vitamin C Anti-aging Serum ($29.99), the Citrus & Neroli Detangler ($16), the Exfoliating Face Cleanser ($25) and the Bearberry Oily Skin Mist ($22). The prices are pretty good too.


I am fast becoming a devoted fan of Sevani. The thoughtful formulas are designed to work while doing no evil. Sevani takes a pragmatic approach to being earth-friendly: “natural & organic ingredients from sustainable environments,” recycled paper, glass and PET plastic and the corporate car is a hybrid. As far as the skincare line goes, I am testing out, amongst other things, a lovely oil that I’ll be reviewing soon. I already regularly use the Rapid Renewal Resurfacing ($65 in the TIA shop) serum to fade hyperpigmentation and control open pores, the Rose Hyaluronic toner ($39 in the TIA shop) is lovely, and our reader reviewer recommends the Hyaluronic Wrinkle Defense ($64 in the TIA shop).

Juice Beauty

When I met Karen Behnke, founder of Juice Beauty she told me about how her pregnancy prompted her to look closely at the safety profile of her beauty products and found that things banned from foods were allowed for topical. Authentically organic but effective anti-agers, Juice Beauty products are made with up to 98% certified organic ingredients including an array of organic fruit acids. The company sources from local organic farmers, uses sustainably sourced or recycled paper for packaging and the sun to power manufacturing of “most” of its products. The Green Apple Peel ($45 in the TIA shop), one of our Five Best with glycolic acid, anchors its blemish control line as well as its anti-aging products, such as the Antioxidant Serum (which our reviewer cutely said made her skin “look pleased”) and the Stem Cellular Repair. I am a fan of the sensibly priced Body Moisturizer ($18 in the TIA shop). Even sensitive skins can handle Juice Beauty products. (Watch me in conversation with Karen in this video).