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Fresh

Reviewed by Summar August 24, 2010 0 Comments
Fresh cosmetics sprang from a couple’s mission to create the perfect artisanal soap in 1991. Lev Glazman and Alina Roytberg launched the Oval Soap Collection, igniting a passion for developing products that would later result in Fresh skin care and cosmetics. Fresh says they are the first company to pioneer the use of natural ingredients like sugar, milk, soy, and rice in modern day beauty treatments.

In 2000, Fresh was acquired by LVMH (Moët Hennessy - Louis Vuitton); the luxury group also owns Benefit, Christian Dior and Make Up Forever.

The Good:

Roytberg’s grandmother used sugar to heal her cuts and scrapes and Roytberg wanted to pass this ritual on to the world, so she created a collection of products that use it as a healer and humectant. Fresh includes storied products such as Crème Ancienne, produced and hand-blended by European monks in monasteries and Sake, a beauty secret of Japanese Geisha who bathed in it to detoxify and restore their skin.

Essentially there’s a reason why LVMH bought Fresh: because the brand is quite luxurious.

The Bad:

Some may not be thrilled to find phenoxyethanol and BHT among the listed ingredients that Fresh uses.

The Truth:

Jimmy likes the Fresh Soy Exfoliant, which uses soy as it's main ingredient to help accelerate cell turn-over and is an anti-inflammatory and antioxidant. Looking generally at Fresh product ingredients, the company takes a food based approach to skincare. We do see some not so great ingredients in the form of phenoxyethanol and BHT, but given the other interesting ingredients such as retinyl palmitate, meadowfoam seed oil, black tea extract, lychee extract, and various peptides, we can't knock the brand for it entirely. That said, Summar thought the soy cleanser did little for her face.

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