Here's a little secret that I just learned: The cost of a spa treatment at any Fresh store in Manhattan is fully redeemable in products (for instance, pay $100 for a facial and get $100 worth of Fresh products for free!). I've always been a fan of Fresh since they were a tiny boutique on Newbury Street in Boston (they have grown fast in the past ten years). What makes Fresh unique is that their philosophy is more food-based (rather than science or botanicals), and it was just a matter of time before I got my hands on the new Soy Face Exfoliant ($42).

Apparently in the early nineties, soy was all the rage, proven to have several health benefits. Fresh explored soy for the skin to learn that it also has heaps of benefits externally. Studies have shown that the proteins and isoflavones found in soybeans help in inhibiting milanosome transfer, which is a direct cause of pigment reduction (the isoflavones are the most responsible). It also stimulates collagen (this, as you know, helps increase the skin's structure, increasing thickness and elasticity). Soy also has antioxidant and anti-inflammatory properties, paving the way for that porcelain skin we all desire, and a blessing for anti-aging remedies. Studies have also indicated (yes, there's more!) that soy helps hydrate, condition and moisturize.

With my research, there was no studies that indicated soy could have an adverse effect on the skin (I just wanted to double check. I think anything good for you internally is also excellent externally when proven).

The Fresh Soy Face Exfoliant, when applied, was a slightly gooey texture with fine jojoba, rose hip and cucumber seeds working as the tiny particles to slosh away dead skin (the subtle scent of the cucumber is delicious). The soy proteins help accelerate cell turnover and the results are instant. It felt natural on my face, which I loved. The cucumber extract soothes and calms, and there's also grapefruit extract to tone and brighten. And I felt that, afterward, my face was incredibly affected (in a good way, of course) and felt, well, freshwww.fresh.com

Ingredients

Water (aqua), hydrogenated jojoba oil, cetearyl alcohol, glycine soja (soybean) oil, stearyl alcohol, rosa canina seed powder, kaolin, butylene glycol, phenoxyethanol, cucumis sativus (cucumber) seed, simmondsia chinensis (jojoba) seed oil, cucumis sativus (cucumber) fruit extract, citrus grandis (grapefruit) fruit extract, rosa damascena flower water, melia azadirachta leaf extract, glycine soja (soybean) sterols, tocopheryl acetate, cetearyl glucoside, hydrolyzed soy protein, magnesium aluminum silicate, potassium sorbate, behenyl alcohol, glyceryl stearate caprylic/capric triglyceride, pentylene glycol, disodium edta, xanthan gum, lecithin