I was sent three “baked” eye shadows ($12) from mineral make up company, FreshMinerals, to test out. I have to say, I've never heard of the brand before, but apparently you can find it in such common places like Walgreen’s or Costco. When I began to internet sleuth a little about the company, I found many people comparing it to BareMinerals, but “not as expensive.” Their makeup they say is 100% pure and natural, made without talc or oils. Their products are also supposed to be water- and sweat-resistant so it won’t come off when you perspire. For eye makeup, that’s especially important, since in theory, that would mean no gathering.

[caption id="attachment_27338" align="aligncenter" width="500" caption="FreshMinerals eye shadow in (R-L) Drifter, Last Call and Shattered Shadow"][/caption]

The colors they sent me were Drifter Shadow (gold), Last Call (dark purple/purple combo) and Shattered Shadow (brown/bronze/gold combo). They looked pretty in the case, but I thought they looked too glittery, reminding me of many Urban Decay brand eye shadows, which are also pretty to look at, but try applying and a shiny mess will end up under your eyes. Then, I tried out a swatch on my hand, and it seemed a little lighter than I would have thought, almost more like a sheen:

[caption id="attachment_27375" align="aligncenter" width="400" caption="Shattered, Last Call and Drifter shadow swatches"][/caption]

The colors seemed a little shiny and loud for every day, but I just happened to have a friend’s wedding that was perfect for testing them out. After applying a light primer on my lids, I applied the gold shadow first. It came off surprisingly rich on my lids, and didn’t leave a glittery mess under my lashes. I really think the key to these shadows was the primer though. It really held on to the shadow. I used Urban Decay's Primer Potion. I also tried a little of the purple combo since it matched my outfits, and it looked equally as pretty.

As far as ingredients, silica serves as an anti-caking, sweat-absorbing ingredient. It also uses a natural preservative, the paraben-alternative potassium sorbate. Sodium dehydroacetate is another mild preservative in the shadows, which is an ingredient that is also shown to have antimicrobal properties. On the other hand, some have reported minimal eye irritation. On the plus side though, it does not contain bismuth oxychloride, an ingredient found in some mineral makeup lines which doesn’t work well with many sensitive-skin people. Caprylyl glycol acts as a softening skin conditioner.

Its contents are also considerably pared down compared to other mineral makeup, if you’re into rich shadow that comes at a pretty decent price point ($12) with minimally irritating ingredients, this would be a good choice.

The shadows are available at www.freshmineralsusa.com.


silica, glycerin, xanthan gum, potassium sorbate, sodium dehydroacetate, tin oxide, nylon-12, caprylyl glycol, synthetic fluorphlogopite, zea mays 9 corn starch.