The indefatigable Kim Kardashian not only has her own skincare line, the newly launched PerfectSkin, but she is the face for Fusion Beauty’s Illumifill, a product that boasts a mysterious ingredient called, not very attractively, Amplifat.

When I looked at Fusion Beauty’s lip plumper, InFATuation, I speculated that Amplifat was Matrixyl. However, I was wrong as the Matrixyl peptide isn’t present in Illumifil. At this stage I was willing to bet that Amplifat and the “calcium-based microspheres” that they are supposed to be suspended in are a figment of some marketing executive’s imagination.

I was about to pass on Illumifill, but after I got past the first 16 ingredients – fillers, silicones and assorted non-actives that are a waste of good money – there was something that caught my eye. Called macelignan, this is the first time I have come across it. And now I am very glad that I did.

Macelignan is polyphenol that is isolated from nutmeg  and it could even be a plausible candidate for Amplifat (except that it isn’t in the lip plumper). I read somewhere that it can help increase the volume of adipose (fat) tissue found underneath the skin and increase the development of new adipose cells, which tend to decline with aging.

Presumably it is this characteristic that has led macelignan to be used in a bust enhancing product called Voluplus.

There’s lots more going for macelignan. It has also been found to effectively inhibit melanin biosynthesis and thus could be employed as a new skin-whitening agent and researchers in Korea found it to be a strong anti-inflammatory and antioxidant. It has specifically been found to protect skin keratinocytes from UVB-induced damage.

Whilst researching macelignan, I stumbled across the real Amplifat. It is dictyopteris membranacea extract. It is an algae extract that the manufacturer says has a volumizing effect on lips and breasts. Thankfully, it is in both Fusion Beauty products. I'm not going to rush out and buy either of them, but I'll certainly be looking out for products with macelignan.


Water (Aqua), Dimethicone, Neopentyl Glycol Diheptanoate, Glycerin, Phenyltrimethicone, Pentylene Glycol, Butylene Glycol, Peg-10 Dimethicone, Polysilicone-11, Bismuth Oxychloride, Maltooligosyl Glucoside , Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Mica (Ci 77019), Biosaccharide Gum-1, Macelignan , Palmaria Palmata Extract, Dictyopteris Membranacea Extract, Hordeum Distichon (Barley) Extract, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem Extract, Hydroxyapatite, Retinyl Palmitate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Sodium Hylauronate, Hydrogenated Starch Hydrolysate, Sodium Levulinate, Sodium Anisate, Polysorbate 60, Squalane, Silica, Caprylic/Capric Triglyceride, Glyceryl Caprylate, Carbomer, Titanium Dioxide (Ci 77891), Red 33 (Ci 17200).