No mere lip plumper, the new Fusion Beauty LipFusion Infatuation ($29) claims to be a lip "fattener". Naturally, there is a brand new, proprietary technology that fattens (I am not sure why Fusion beauty thinks that is more appealing than plumping) the lips called Amplifat.

On a reader recommendation we included Fusion Beauty's LipFusion Color Shine in our Five Best Lip Plumpers posted a few months ago.  Both products contain atelocollagen, a collagen formulation derived from fish, but Infatuation benefits from the addition of Matrixyl. This collagen producing peptide has become a favorite with lip product makers, as we noted in our Five Best lip products with Matrixyl. My best guess is that Amplifat is basically Matrixyl (palmitoyl oligopeptide) and atelocollagen.

I am curious as to what GAMMA Aminobutyric Acid (GABA) is doing here. Ostensibly, GABA and Arguireline inhibit movement of the facial muscles and, for this reason, are marketed as a Botox in a jar. In fact, they are fairly weak and what effect they do have  is short lived. Even Dr Beilis, the pharmacist in charge of product development at Freeze 24/7, admitted  to the New York Times that GABA really does little more than coagulate when it dries and then grip the skin in place.

Although Amplifat isn't much of a breakthrough, the good thing about Fusion Beauty's Infatuation is that all the other ingredients are innocuous. So while it might not "fatten" your smacker, it will doing it no evil.


Polybutene, Hydrogenated Polydecene, Hydrogenated Styrene/Isoprene Copolymer, Octyldodecanol, Methyl Diisopropyl Propionamide, Ethyl Methane Carboximide, Menthyl Lactate, Palmitoyl Oligopeptide, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate , Lauryl Laurate, Zea Mais (Corn) Starch, Hydrolyzed Corn Starch, Hydrolyzed Corn Starch Octenylsuccinate, Silica Dimethyl Silylate, Butylene Glycol, Gamma Aminobutyric Acid, Sodium Chonodroitin Sulfate, Atelocollagen, Caprylic/Capric Triglyceride, Dictyopteris Membraneacea Extract, Flavor (aroma), Phenoxyethanol, Glyceryl Behenate/Eicosadioate, Dicalcium Phosphate, Methol, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Sodium Saccharin, Tocopherol, Limonene, Linalool, Citral.