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Glo Brilliant Personal Teeth Whitening Device

October 23, 2012 Reviewed by Marta 21 Comments

I couldn’t help but notice that Sephora has been aggressively pushing the Glo Brilliant™ Personal Teeth Whitening Device. As I could with something to brighten my day, I have been taking a look and found that Glo Brilliant’s equally aggressive price tag of $275 is justified by some extraordinary claims including that this at home teeth whitening device will do a better job than professional cleaning by a dentist. Really? I dread the dentist and I can’t abide strips that fall off, clunky trays and nasty gels and so would love an alternative, but before dropping nearly three hundred bucks and I needed to be convinced that Glo Brilliant would work.

Glo Brilliant is a device that is inserted into the mouth and uses a technology called Guided Light Optics. Other than being told that this is heat and light (so is a toaster), there is no explanation on the Glo website as to what this is. Blue light teeth whitening has in the last year or so become a popular spa treatment. But the last time I looked into light as a teeth whitener, there was strong evidence that it isn’t such a bright idea. Researchers from the Nordic Institution of Dental Materials advised against using light-assisted tooth bleaching on the grounds that it didn’t work and may even have a dark side in that it can damage the eyes. This was in 2005 and a couple of years later a review of all the research on light assisted bleaching concluded that the data was inconclusive.

Of course, it is conceivable that Glo Brilliant has had a technological breakthrough since then. But if they have, they don’t say what and nor are there any references to clinical trials using this device. There doesn’t seem to have been much innovation with the gel that comes with the Glo device, despite costing $45 for 40 applications - it is common and garden hydrogen peroxide.

At this stage, I’m not convinced that Glo Brilliant will give me a dazzling smile. If anyone has used it, I’d love to hear from you.

Ingredients in Glo Brilliant Gel:

Water/Eau (Purifed/ Purifiée), PVP-Hydrogen Peroxide, Glycerin, VP/VA Copolymer, Poloxamer 407, Carbomer, Flavor (Aroma), Etidronic Acid, Ammonium Hydroxide, Sucralose, Sodium Stannate.

  • March 26, 2013

    by Adam

    We recently partnered with Glo to offer a reduced price. Same product as Sephora and HSN but for less.

  • November 5, 2012

    by Maria

    I just recently bought the system and it does work. I'm only on the 3rd day and my teeth are signficantly whiter.

  • June 28, 2012

    by Julie

    Susan -
    I have found that I don't need very much gel for each application (as long as I cover all of my teeth with a little bit of the gel) so I can easily get 4 applications out of the vial. I have very sensitive teeth so perhaps I used less gel because I was scared of sensitivity, however I have had none which is great!!!
    Perhaps you need to use more gel per application. Have you been doing 4 8-minute applications each day? Depending on how yellow your teeth are the number of consecutive days you have to use it probably changes (just like it does with any beauty product because we are all different)! Keep using it and I am sure you will get results. If your vials really are only half full I think you should contact glo directly and ask them about it! Happy smiling!

  • May 23, 2012

    by Glo Teeth Whitening

    One month ago i have some problem in my teeth. And then i feel very bother. At last i use this, only five days now i have no any problems. Thank you for your suggestions.

  • May 16, 2012

    by Susan

    I purchased this kit but the gel bottles only are 1/2 full. is it suppose to be that way? I feel like I dont have enough gel for the 2-4 applications. what am I doing wrong.
    My teeth are very yellow and have used for two days now and dont see any difference? Any suggestions.

  • September 5, 2011

    by Tara

    Does this work on teeth with bonding? Or will it leave the bonded part the original color?

  • August 31, 2011

    by Brookly Carter

    How and it really does let off a nice amount of heat. It feels good too

  • August 31, 2011

    by Brookly Carter

    How so I got this about 2 weeks ago and I can honestly say that it works...I'm a smoker and a huge tea drinker. When was done with the first application I saw a difference (my teeth are yellow) so it was a bite difference, second day it was a huge difference. But let me warn you. While you are using this stay away from drinks that have dies in them. Wow I was drinking my tea and bam my teeth got nasty. I brushed them and they went back to being white but yeah chill out with tea or coffee while you are in the process of whiting them. The dentist will say the same thing. I guess I had a brain fart though and forgot. It was scary I'm not going to lie. Other then that this product is worth the money.

  • August 22, 2011

    by Joyce Osborn

    Alana, why wait 5 days for 5 shades lighter when the BriteWhite MINI whitens 4 - 6 shades in just the first 20 minutes! And the upside, we do not get sensitivity! The gels literally cling to the teeth and you do not worry with vials. Tell me, how does the Blue LED produce heat? Perhaps Red LED, not Blue as the wavelength is very shallow.

  • August 22, 2011

    by Alana

    LADIES! Here's the breakdown:
    Glo uses 6% hydrogen peroxide. It is a smaller than usual amount (little to no irritation) which is activated and amplified by the usage of led lights and heat. A few of my friends, some of which are regular smokers and challenged the system's capability of brightening teeth, and I have already tried it and it works. Basically 5 shades lighter in 5 days. They reformulated the G-Vials so that the consistency of the gel is less runny. Try it out, it's a worthy investment!

  • August 9, 2011

    by Joyce Osborn

    How can this Dr. Jonathan Levine find a "major breakthrough" in teeth whitening when we invented this system and introduced it in 2005 - more to this story. Dr. Levine was with QVC when I presented my home system, then he suddenly had this "aha" moment and reinvented the BriteWhite with an exact duplica of our mouth piece. Interesting, huh, well there's more. I have done major research on LED light and written a book; however, the blue range of LED does NOT produce heat - so the layman is fooled into thinking they are purchasing something that is heat activated. Now in the Red LED range, you do feel some heat, but not in the blue, which has been known as a cold light. If you do some research you will find this "fellow" has a "keen" eye for being a copycat and uses his big celebrity title to get him places. I feel in the long run, as we would say back in Kentucky, he may fall flat on his face. Let's all watch and see what the future holds for Glo Brilliant and BriteWhite Teeth Whitening.....hmmmmmm it certainly is going to be interesting to me. By the way we have received patent for our BriteWhite MINI System, which needs NO charging!...Thanks, Joyce Osborn/President/CEO and inventer of the BriteWhite Systems.

  • June 25, 2011

    by maria r. lewan

    I ordered Glo Brilliant when it was on Easy Pay on HSN - used it 4 days & did see a difference, but I had to return the entire device because 3 of the gel ampules had totally liquified & rendered useless - HSN could not simply replace the gel & they are sold out totally so couldn't replace the whole kit. VERY disappointed because I had definitely seen results already!

  • May 29, 2011

    by Maro

    Am I able to use the product while its charging?

  • May 29, 2011

    by Marta

    Hi Evelyn, I have since spoken with Dr Levine and now understand the technology and what makes it different. I'll be doing a follow up post very soon.

  • May 28, 2011

    by evelyn

    I just happened to come across your article.i think it is important for you to know that this is a MAJOR BREAKTHROUGH!!. I am a dental hygienist and have learned what glo technology is. It is using warming heat-they placed heat resistors directly into the mouthpiece, coupled with light. Indeed light alone is not effective-but for the first time ever heat has been coupled with light into a mouthpiece! GENIUS> the mouthpiece when it is placed into your mouth-witht he awesome whitening gel on your teeth-seals in the whitening gel! it is BRILLIANT!!! and!!!! and your teeth get white. I ! start glo now.

  • May 28, 2011

    by Dustin

    I love it! I am on day 3 and have already seen huge differences in my tooth color. Even my friends have taken notice. I was concerned with the price and after using it for 2 days it was well worth the price in my mind already. I have even been taking pictures every day just so I didn't think my mind was Playing tricks on me. I have always been sensitive to the trays and hate the strips because they slide around everywhere. I am happy to report no sensitivity at all and I went so far as to eat ice cream yesterday. That didn't help my diet but didn't hurt my teeth either. The only drawback for me is having to reapply the gel. But I guess in the grand scheme of things it is worth it to see such results so fast. And I am a huge coffee and tea drinker and have no Plans on stopping. Ever.

  • May 25, 2011

    by Pam

    Isn't this still trays with bleach but they just add this blue light or something? The way I understand it, you still get trays and still get tubes of bleach but then use this light or something that puts off heat? I guess what is in question is whether it is safe to use this device that is supposed to accelerate it? I guess the possibility exists it could cause damage or something. It just sounds harmless - or as much as any other bleach but who knows. I guess more should be known about the device end of it before it is right for all. I have used the bleach trays (no light or heat, LOL) and they do work like a charm - but is at the strength you have to get at a dentist.

  • May 24, 2011

    by Jaysie

    Susan - I was asking about Glo. I already have trays so it's easier for me to use a syringe dispenser. However, I'd be curious also about Crest since your photo shows great results! :)

  • May 24, 2011

    by Susan

    Is this question for Glo or Crest?

  • May 24, 2011

    by Jaysie

    What percentage of hydrogen peroxide is used? As I've aged, I've needed 9.5-12% and the carbamide version of peroxide available at the consumer level is only marginally useful. Aging teeth start to become more translucent, rather than opaque, and this makes whitening more disappointing.

  • May 23, 2011

    by Susan

    Crest White Strips instead. They turn my teeth several shades lighter.

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