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Gold - is it worthy of a new standard in skincare

August 24, 2011 Reviewed by Marta 16 Comments

Gold is the new black given just about every other investment is enfeebled by the economy. It might be a better bet than government bonds, but other than a gold tooth – an acquired taste – should gold be considered an essential part of your beauty arsenal. Every now and then cosmetic formulators venture into alchemy and go for gold (E’shee, Nutra-Lift and just the other day it was mentioned in our interview with Cherie Dobbs, founder of Dermastart's Prana range). But I can’t help but wonder: what is its true value in skincare?

Prana has a serum called Prana AU 24K Gold ($96.00 at TIA shop) and I am just starting to test it. Cherie Dobbs says that “gold works with our own body makeup and helps with blood flow and oxygen”.  I haven’t been able to find any specific evidence for that but claims for the medicinal benefits of gold date back many of thousands of years and ancient Indian, Egyptian and Chinese medicine used gold-based medicinal preparations for such ailments as smallpox, skin ulcers and measles.

The use of gold compounds in medicine is called chrysotherapy. One of its modern applications is the soothing arthritic symptoms. Gold salts (the ionic chemical compounds of gold) are injected to reduce inflammatory conditions such as arthritis. Gold nano-bullets are being used, according to Science magazine, as a cure for cancer. And isotope gold-198 is used in some cancer treatments and other diseases.

As far as skincare is concerned, gold is said to minimize collagen depletion and boost elasticity. There’s even a gold thread face lift in which a 24K gold mesh framework is inserted permanently under the surface of the skin where it is supposed to stimulate collagen production which then plumps and firms up the skin and reduces wrinkles.

I can’t find independent research on gold and improving the skin, but there might be a clue to gold’s plausibility as an anti-ager in its used against arthritis. This is an inflammatory disease and chronic inflammation is believed to one of the causes of aging. So, theoretically, gold could help the skin by being an anti-inflammatory.

Except that the mechanism by which gold drugs operate to treat arthritis is a matter of scientific debate. Harvard Medical School thinks it’s not an anti-inflammatory and that gold works by making the proteins associated with autoimmune diseases inactive. Other theories are that gold helps in the transportation of drugs to their sites of action.

Also there’s much debate around the kill or cure theme. Once absorbed into the cell, gold is proposed to be linked to anti-mitochrondrial activity and induced cell apoptosis, so it might be affecting healthy cells as well as unhealthy ones. On the other hand, research indicates there’s an anti-inflammatory action from ionic gold nanoparticales with little or no toxicity. Although research on rats had less positive results. ). After a lot of burrowing around on academic websites, I did turn up some evidence that gold salts boost collagen lll.

All this contradictory research is a bit frustrating. As is finding out that the most common reaction to oral gold medication for rheumatoid arthritis is, ironically, a skin rash (source).

  • November 7, 2011

    by Mamma Rhea

    I am using the Oro Gold Deep Peeling, the Vitamin C serum, and the Day Cream. I am in 44 years old, have young looking skin, but since having several minor strokes, noticed that my dry, flaky skin, was also sagging a bit. Not anymore! I have used this on my husband as well, he is three years younger, but having been a truck driver for over 17 years, his skin is showing the signs of aging worse than mine. It worked wonders on him after one use, and he works in the oil fields, transporting fuels. I am hooked, and though they are expensive, they are worth the price I pay, to make us both look and feel younger

  • September 15, 2011

    by Dawn Taylor

    I would LOVE to try this! Anything in gold is better right?! My 43 year old skin certainly could use a boost. I now wish I had listened to my mother ( don't tell her though!) and stayed out of the sun in the 80's when we all baked ourselves!

  • September 15, 2011

    by Sue Becca

    I am just recovering from a surgery (nothing to do w/ weaight or beauty) in which I lost 5 lbs (I am 5'2" and I am weighting 103lbs now). Unnecessary to say that my face shows it is not so nice to lose too much weight when you are in your 40's or more, since the face shows right away and you look 10 years old! :(... I am so in need of anything that would tight up my skin and restore some freshness and youth to my face...Would it be this Gold potion?????

  • September 14, 2011

    by Colleen

    Desperately seeking my lost misspent youth. I would love to try Prana's Gold Serum. I have tried several top five anti-aging products,that you have recommended,and have been happy with all of them,now I would love to give back by trying and reviewing Prana's gold serum for all your avid followers.

  • September 14, 2011

    by Ann

    How intriguing! As an arthritis sufferer and beauty junkie I'd love to see how good gold is.....I'm recently bought skinceuticals ce feurilic and I'm not that impressed but at about $140 I can't bear to throw it out...

  • September 14, 2011

    by Michelle

    I would love to try Prana's Gold Serum. I have used ORO GOLD Serum in the past and am still using their 24K GOLD DEEP PEELING along with my Nature's Way Hydraplenish. It would be interesting to see if this serum can hold a candle to the ORO GOLD peel and Hydraplenish. I wonder, I wonder?

  • September 14, 2011

    by Julie Watson

    My mother in law used the very expensive Chantecaille nano gold serum and said her skin never looked so good even though she refused to pay the price tag again - I would love to use and review the new Prana Gold Serum myself as my skin is pretty good but I would love to see an improvement in my mid 40's!

  • September 14, 2011

    by Denise Miller

    I would love to try Prana's Gold Serum. How exciting and interesting would that be. I've never tried any product with gold before and I can't imagine what it could do to your skin. It would be a very great trial to do and I would love to be included.

  • September 14, 2011

    by Pamela Padilla

    I also am a perfect candidate for testing Prana's new gold product. At 52 I need a lot of help :0)

  • September 14, 2011

    by imelda

    I have always admired the powerful and beautiful Egyptian Queen Cleopatra, reputed to have used gold in various ways to beautify herself as well as dazzel her subjects and enemies. Perhaps this gold serum may somehow channel Cleopatra's physical attributes into my age-defying routine/system if I'm given the chance to try it.

  • September 14, 2011

    by kim

    Of course I am so down to put a little glitter into my routine. I would LOVE to try PRANA'S gold serum and write up a review!


  • September 14, 2011

    by Dava

    There is a reason for the saying "good as gold". I'm currently using Nutra-lifts product with gold and I love it.

  • September 14, 2011

    by Cindy

    I would sure love to give it a try. it sounds so ... luxurious. :0)

  • August 28, 2011

    by Joan

    Rumor has it Catherine Deneuve had the gold thread lift. And she looks absolutely amazing at 67 years old.

  • August 24, 2011

    by Angela J

    Ok, initially I was horrified at the idea of gold being threaded through one's skin but after reading the article in the link above, I would be more inclined to have that done than botox or a filler or a full-on face-lift. Hopefully when I'm ready to seriously consider it, gold will have come down from its current high.

  • August 24, 2011

    by Evening Feeding: Off To Preschool, With Backpack | Mommyish

    [...] Gold — is it worth of a new standard in skincare? (Truth In Aging) [...]

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