H2O Plus Beauty has been around for nearly 30 years and has gone through many changes along the way. However, the brand has never lost its basic tenet: Water is the best moisture that you can give your skin. I have often asked myself if this is really true, and if it is, why not just get it from the faucet. I decided to put my questions — cynicism maybe — to the test with H2O Plus Infinity+ Chin & Neck Firmer ($56).
I found that this neck cream left my skin feeling softer and looking less red and crinkly. I wouldn’t call it transformative, but it did make a positive difference and, now that my 30 day trial is finished, I will continue to use it.
This chin and neck cream has a light and silky texture, which, to be honest, is likely aided by the high amount of silicone. It is practically odorless and comes in one of those new hygienic, sealed pots where you press the surface and a small amount of cream is pumped out. I’m not entirely taken with the design, as cream always seems to be left on the surface, but it will appeal to those with an aversion to stick their fingers in jars.
H2O Plus claims to “combine the simplest, yet most powerful compound on the planet with the latest advances in skincare technology.” The world’s simplest compound would be water and you would have to be a big believer in its anti-aging powers, because although there are some decent ingredients in Infinity+, there isn’t that much you could call high tech.
So what about water? I have not been able to find any evidence that drinking lots of water or applying it topically is beneficial. In fact, science has dispelled the idea. A paper published in 2007 concluded: “Drinking water is excellent for general health. Drinking water expressly to enhance the skin is a myth." It is worth noting that dry skin is due to loss of sebum, the body’s natural oil, not loss of water.
The most impressive ingredient in H2O Plus Beauty Infinity+ Chin & Neck Firmer is the antioxidant gluconolactone. In line with the H2O’s theory, it is a water-attracting hydroxyl. It is also an important free radical scavenger. Sodium hyaluronate is also a water attracting and retaining ingredient.
Other than these, there are some botanicals such as aloe, green tea and oat. In a formula that is reminiscent of a department store brand, there are a few fillers, polymers and the usual suspects in the preservative department. Overall, this neck cream does a decent job, but nothing worth raising a glass to.