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Hair Vitality Shampoo- reader reviewed and recommended


Has "slip" in to aid in detangling, cleanses without stripping away hair's moisture


May require more conditioner if not used in conjunction with shampoo
May 10, 2013 Reviewed by Kim 5 Comments
A gentle, non-foaming shampoo that gets the job done

When Marta finally launched Hair Vitality Shampoo ($35 in the shop), I was super excited, but also a bit skeptical. I have tried non-foaming shampoos in the past, and while I know that the stuff that makes shampoos foam tends to be harsh and damaging for our hair (and skin), I never had any luck with the more gentle non-foamers.

For starters, I always needed a ton of shampoo to actually get it through all of my hair. And my hair usually ended up feeling dry and majorly tangled. I then needed globs and globs of conditioner to work through the crunchy nest. But I trust Marta. She, like no one else, understands our most difficult beauty struggles. (That and the fact that I am in love with her conditioner, and if I bought the duo I would get 15% off.) So I took a leap of faith, and went for it.

First off, wow. This shampoo is unlike any other non-foaming shampoo you’ve ever tried. It might not foam, but it has “slip” – meaning you can actually move it around in your hair without using massive amounts. It easily spreads through my tangled curls, almost like a conditioner. And it does in fact detangle!

The shampoo itself is light and pretty thin, but packs a powerful punch. Your hair ends up feeling perfectly clean, not squeaky clean and stripped. And Marta is right when she says that when you use the shampoo you need much less conditioner. That was my one and only complaint with the conditioner; it seemed like I needed to use a lot. But when used with the shampoo, I really only need very little. Since I’ve been using this duo, I actually haven’t used any other styling products in my hair. Although sometimes I will use a tiny dab of the conditioner as a leave-in. It works great to smooth out any flyaways.

I really have to hand it to Marta for creating a remarkable set of hair products. Finally, the search for the perfect (and nontoxic) shampoo and conditioner is over! Trust me.

Ingredients: Reverse Osmosis Water, Decyl Polyglucoside, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium, Polyquaternium-10, Meadowfoam Seed Oil, Ceteareth-6 Olivate, Citric Acid, Aspen Bark Extract, Dl-Panthenol (Vitamin B5), Ferulic Acid, Caffeine, Beta Sitosterol, Rosemary Antioxidant, Vitamin E, Essential Oils Of Lemongrass, Carrot Seed, Thyme Ct. Linalool And Ravensara

  • April 7, 2014

    by Marta

    Hi Jennifer, I'm sorry that it didn't work out for you. We've actually discontinued this shampoo and now have a new version called Truth Vitality True Volume Shampoo - it has copper peptides for hair growth (of this I am very proud), and we've made the viscocity is less dense and there is a light lather. It might still not be for you, but there is more information here:

  • April 7, 2014

    by Jennifer

    I received a generous sample of this product and really wanted to like it! It looks to have good ingredients and it may be great for most people, but I think that my hair is just too fine and dry to use it. I am extremely (hyper) sensitive to anything that has even the slightest drying effect on my (unfortunately) fine and brittle hair, in fact I can get away most times with just using conditioner and water, so I am probably not the best test case on this, but right now, it's not the best choice for my hair.

  • May 14, 2013

    by Kim

    Thanks Junko for sharing your input. And i totally agree about the clean-factor. I just recently had a massage, and when it was over I had a bunch of oil in my hair. I too thought I might need to double wash in order to get it fully clean. But nope! Just one wash and the oil was out. Pretty amazing!

  • May 11, 2013

    by Marta

    Ooooh I am so pleased. Junko and Kim both have "crowning glory" hair and I know how fussy (in a good way) that they are about their hair care products. I was thinking about calling the shampoo Hair Vitality Cleanser at one point and then decided it might come across as a bit too precious. Anyway, the main thing is that I can sleep easy knowing you both like it! Thank you for taking the time to review and comment.

  • May 10, 2013

    by Junko

    Kim * I totally agree with your review! I think Marta should rename it Hair Vitality CLEANSING LOTION. What you said about the slip of this product is so important, as it's the slip (spreading the product around on your head) that replaces what foam and lather do in a traditional shampoo. I like the idea of cleaning my hair and scalp with a luxurious lotion! I want to add to your great review Kim that Hair Vitality cleans really well too! I have to admit that wearing my hair up most days to work with a clip, sometimes has me only washing my hair once a week (not as gross as one might image). So, when I jumped into the shower with Hair Vitality this week, I figured I'd have to apply and rinse twice to get a thorough cleansing...but I was WRONG! I could tell by the feel of my hair after the first rinse that it was clean and didn't need another application! Thanks so much Marta * I Love your Hair Vitality Cleansing Lotion!

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