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Truth In Aging's Marta has coined the phrase, "Dept of Daft" for beauty products and/or trends that seem implausible, unlikely or just plain odd. I think we've covered all three bases with this one: Hay baths.
For $45, the Hotel Heubad in Northern Italy offers a "hay bath station," at which you'll be wrapped up in hot, wet "fatty" hay from unfertilized meadows for 15-20 minutes. Afterwards, you get to relax on a lounger for another 30 minutes — presumably sans-hay.
According to their research, hay baths "have a detoxifying and purifying effect, they are revitalising and balancing, and improve the overall well-being." There could be some validity to this, since hay bathing has been around since the beginning of the 20th century. However, I'm not sure the promised benefits are enough to erase childhood memories of sitting on itchy, smelly bales of hay during farm festivals.
While I'm all for rediscovering soothing natural treatments from older times, I have to admit that being covered in soggy hay is not rating too high on my bucket list.
Now then, if they were to throw in a roll in the hay with Colin Firth, they might be on to something...