However much I am attracted to long complex lists of ingredients – whether by greed or wisdom, you decide – it is sometimes wonderfully refreshing to see a company make products with formulations that are short and sweet. Hyalogic is one such company. Its focus is hyaluronic acid (or its salt, sodium hyaluronate) and its Episilk range of skincare products ensure that this powerful moisturizer isn’t messed up by much else.

Striking in its simplicity, for example, is Episilk IFL Serum ($28.89). This has Pepha-Tight (something that forms a film over the skin to give it an instant tight feel, but also has antioxidant benefits) and not much else apart from zinc glyconate, vitamin C and lactoperoxidase. Similarly, in FRS Serum ($35.31), sodium hyaluronate shares pride of place with Argireline, aloe vera and wheat extract.

Hyalogic is so obsessed with hyaluronic acid that it even makes it for pets. Yet why its sodium hyaluronate is better than anyone else’s is anyone’s guess since all Hyalogic has to say is that it is of a “high molecular weight". I imagine that this refers to the company’s oral supplements (it is believed oral HA helps stiff joints) and there is not much information on its website about its skincare products. Still, we do know that sodium hyaluronate (or hyaluronic acid) is a good thing.

Hyaluronic Acid holds up to 1000 times its weight in water. When applied topically to the skin it can reach deep down into the dermis to combine with, maintain and attract water, as well as to promote skin/blood microcirculation and nutrient absorption and maintain normal metabolism.

Nothing beats Episilk PHA ($34.99) for simplicity. This is HA in a base of water, and that’s it. I may have just found the perfect conductor for the microcurrent machines that I am currently testing.

Ingredients in IFL Serum:

Water, Pepha-Tight, sodium hyaluronate, zinc glyconate, xanthan gum, vegetable glycerin, vitamin A, citric acid, glucose, lactoperoxidase, glucose oxidase

Ingredients in FRS:

Water, Argireline, vegetable glycerin, hyaluronic acid, xanthan gum, aloe vera juice, lactoperoxidase, glucose oxidase, wheat extract, asian ginseng, Echinacea.