Reviewed by Carolyn

Serum. Since I was a child, I’ve always thought it to be a very strange and mystical-sounding word. It makes me think of truth serum, something people used to talk about in old movies, or a magic potion created by a wizard. When I started hearing about serums for the face, I wondered how they could be different from other facial products and whether they were truly “magic.”

When I tried facial serums in the past, they were always clear and watery. I assumed the consistency made the product easier to absorb into the skin. Imagine my surprise when I first squirted the Ilike Wrinkle Eliminator Serum ($69) on my finger and saw a green blob. I instantly noticed a strong odor akin to freshly mowed hay that was rather unsettling. So at first I didn’t like the color or the smell and wondered how I was going to continue using this for a whole month! It took a little getting used to. I decided I could tolerate the odor upon my review of the label of ingredients. I realized the color and odor are accountable to the organic ingredients. The label lists a variety of items, including aloe, St. John’s wort, lavender oil, and marigold, along with many others most of which I’m not familiar with. I can appreciate a company that tries to fuse natural, organic ingredients with state-of-the-art skincare ingredients.

I have been smoothing this green goo onto my face morning and evening for the past month. I can honestly say that I believe the serum is producing a brightening effect on my skin, and the fine lines around my eyes appear to have lessened. There may be a tightening effect as well. I am 51 years old, and yesterday one of my 30-something coworkers called me Pretty Lady! I wondered if this could have something to do with the serum I’ve been using? I should probably keep using it!

Ingredients: Aloe Arborescens, Viola Tricolor, Parthenocissus Inserta, Sedum Acre, Portulaca Oleracea, Glycerine, Hypericum Perforatum, Calendula Officinalis, Glycine Soja, Sodium Cocoyl Glutamate, Glyceryl Stearate SE, Xanthan Gum, Methylsilanol Mannuronate, Lecithin, Lavandula Angustifolia, Ascorbyl Palmitate, Tocopherol (Vitamin E), CI 75810 (Chlorophyll), Linalool, Benyl Salicylate, Eugenol, Amyl Cinnamal, Butylphenyl Methylpropional, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Alcohol Denat