Illamasqua is a relatively new makeup brand, only sprouting back in 2009. The brand comes from London and that’s also where they have the Illamasqua School of Make-Up Art is located in the Illamasqua’s flagship store. Illamasqua's slogan is Make-up for your alter ego and one look at their site would explain why. The site is filled with models covered in borderline costume makeup, which is in keeping with Illamasqua which brands itself as “alternative, darker, bolder,” and related to the club, film, and theatre scenes.

The Good:

Illamasqua stays away from animal testing and their website is a makeup paradise. Almost anything you can think of, they have in terms of cosmetic beauty. Even better is that they offer tutorials so that you can make the most out of your choice. You can purchase Illamasqua on their website or now in Sephora stores (limited number of stores carry it) across the United States.

The Bad:

This isn’t an organic beauty line, you won’t find natural skin care, and the ingredients aren’t the best. If you plan on buying Illamasqua, you’re going to have to turn a blind eye to the ingredients list.

The Truth:

As TIA has mentioned before, Illamasqua doesn’t pretend to be anything its not. It doesn’t sell itself as being extra safe or anti-aging or anything of the sort. It is a young, fun brand that offers vibrant, offbeat colors to add to your makeup palette.

No, the ingredients aren’t stellar – the company’s lipsticks contain allergens, though they also have plenty of wax to ensure that the color stays put on your pout.

Illamasqua’s Liquid Metal, while undoubtedly pretty, contains BHT and fragrance.

Of the ten ingredients used in the company’s Sealing Gel, six of them are troubling: propylene glycol (linked to cancer, reproductive toxicity and allergies), triethanolamine (possible respiratory toxicant), phenoxyethanol, methylparaben, ethylparaben, and propylparaben.

I would absolutely stay away from the Sealing Gel. Still, if you buy Illamasqua products in general, you’re buying for beauty and art, not for safety. There’s nothing wrong with a fabulous lipstick that contains an allergen or two, but you probably don’t want to have your whole makeup case full of everything Illamasqua.