I like IQ Derma's catch phrase 'Beauty with Intelligence' but then they go and squander any goodwill by assuming that I - as the consumer - is half-witted and gullible. First off, it is impossible to find a detailed ingredients list without buying the product. If IQ Derma is so good, wouldn't the intelligent thing be to tell us what is in it? The list of so-called "intelligent ingredients" in RestorEyes is comprised of four, meaningless trade-marked names:

Dermaxyl, Grant-x, Haloxyl and Ronasphere.

In order to find out what they were (and what else is in RestorEyes), I had to buy a pot and then spend ages cross-referencing the ingredients and searching for the trademarks online. By this stage I was predisposed to dislike this eye cream and assumed I would be gathering evidence for a blistering review.

In all fairness, there are some good things about IQ Derma RestorEyes. But there are also some not so good things and I certainly wouldn't use it if I had sensitive skin. Which I do, so I won't. Anyway, what do all those trademarks stack up to?

Dermaxyl is a formulation that includes a peptide, something that creates a silky after-feeling (a bit like a silicone might) and ceramide 2, a well known and, apparently effective hair conditioner.

Ronasphere is an off-white powder that doesn't do very much except absorb oil and filter light (so that wrinkles are less visible).

Haloxyl is pretty good. Actually its probably the most worthwhile element of RestorEyes. It is made up of a good anti-oxidant called matrixyl 3000 and chrysin, an anti-inflammatory that comes from passionflowers (presumably the chrysin is for dark under-eye circles.

Grant-x is the least worthwhile formulation. It has GABA, a muscle freezer like Argueline, various silicones that make your skin feel soft - but that's about it, and barium sulphate (the non soluble form of the stuff you have to drink before a scan).

Barium sulphate is often a substitute for titanium dioxide, which some people insist is a carcinogen. RestorEyes contains that too. It also has a couple of other silicones for good measure.

There are three ingredients are possible irritants: ceresin, sodium borate and DMDM hyadantoin (a preservative).