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It Cosmetics Bye Bye Under Eye- reader reviewed and recommended

It Cosmetics Bye Bye Under Eye 0.28 fl oz
February 18, 2013 Reviewed by TIA Community Member 6 Comments
Reviewed by Gabrielle

I’ve got pretty good, and for the most part, blemish- and wrinkle-free skin for a 38-year-old. But the bane of my existence has to be the terrible dark circles beneath my eyes! No matter what concealer I use, I’m never truly satisfied. Six beauty awards (and some pretty big claims) got me excited when TIA asked me try out It Cosmetics Bye Bye Under Eye concealer ($32). And I have to say, it didn’t disappoint.

Jamie Kern, creator of It Cosmetics, worked with the leading plastic surgeons in Brazil (Brazil is ranked in the top five countries in the world for cosmetic surgery) to develop this product. The formula was supposedly used by post-surgery patients to conceal facial bruising and swelling on the face and body, which is a pretty impressive claim.

With ingredients like vitamins K, A, C, E and collagen, I found it to be very moisturizing for my normal skin type (someone with oily skin could find it to be too greasy). I’m hazarding a guess that the role of collagen in this product aids in the smooth application and finish. From what I’ve learned about topical collagen creams, the protein molecules are too large to penetrate the skin’s outer layer. I take hydrolysed collagen tablets, types 1 and 3 daily and can’t sing their praises enough. I’ve seen vast overall improvements in my hair, skin and nails since using them. My face is also plumper, especially in the eye area. Interestingly enough, all of these results disappear rapidly when I stop taking the tablets.

But I digress… The neutral medium shade is just right for my olive/tan skin tone (I like my under-eye concealer as light as possible) and I think it will suit most. I found the coverage to be excellent and the application smooth. The consistency will take some getting used to, as it’s quite unique. It’s very thick and creamy, almost stretchy, and highly pigmented, which means a little goes a very long way. I can’t stress this enough! Being an avid YSL Touche Eclat user, whose consistency is the polar opposite to Bye Bye Under Eye, my first application was a disaster! You really do only need a pin drop for both eyes – believe me.

According to It Cosmetics, this waterproof formula will “stay put no matter what”... and I found that with proper prep and prime (you need to use a good, hydrating eye cream prior to use, and I set it with loose powder), it did just that. I love the way it didn’t go dry and flaky or crease like most concealers by the end of the day, which again, may not be suitable for an oily/combination skin type. It didn’t need touching up halfway through my day/evening, unlike the other concealers in my makeup bag! I didn’t have any blemishes to cover at the time so, I can’t comment on how it works in that department – but it did cover my tattoo impressively for a non-camouflage concealer.

I will definitely continue to use Bye Bye Under Eye – it could be the answer to my prayers! Although it does take time to apply, the finish was considerably brighter and more flawless than most products I’ve come across. I highly recommend it to anyone who suffers from redness or bad dark circles but, as I said, I don’t think it’s suitable for all skin types.

Ingredients: Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate & Tocopherol (Vitamin A), Magnesium Ascorbyl Phosphate (Vitamin C), Phytonadione (Vitamin K), Soluble Collagen, Propylparaben, Methylparaben. May Contain: Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide
  • April 26, 2013

    by Rebecca

    I have horrible dark circles and blemishes on certain areas of my face. A few months back I saw this on QVC so I bought it. I've used it ever since. This is the only concealer that will cover my dark circles and spots on my face. Its creamy and goes on easily. It's a bit thick so a little goes a long way. I'm. Still using the same tube I bought 5 months ago and use it daily under my eyes on sun spots, acne,and sometimes I use it on most of my face before foundation. It stays on until you take it off. I'm an. " IT GIRL " and will be purchasing their new NO. 50 PRIMER and also the BYE BYE REDNESS. give this a try. Its truly amazing.

  • February 26, 2013

    by Karen

    I hope this isn't inappropriate. IT Cosmetics will be on QVC tonight (2/26) at 9pm EST and March 2 at 7am EST. It often helps me to see a new product demonstrated before I use it the first time and meet Jamie the founder. I know I'm buying the new luminizer and brush. Have fun

  • February 25, 2013

    by Gabrielle

    Thanks for the tip! I will use a brush for future application. I still can't get over how great this stuff is.

  • February 24, 2013

    by Karen

    For over 20 years I was a confirmed BE nut. If they made it I bought it. I have literally hundreds of their products. About a year ago, I bumped into the IT line. I needed a better concealer for some sun damage (hey they didn't invent SPF until I was almost 18 and I tanned like nobody's business, never burning). So feeling guilty for admitting that BE may not have all the answers for my aging skin, I ordered a tube of this along with a container of her HD Illuminating powder. Secret number 1 buy the IT brushes, easily worth twice the price and really the only tool for applying these breakthrough cosmetics. This concealer is beyond words. Secret number 2, do not apply this directly to your face I promise you you'll use too much. I put a little on the back of my hand (I like to mix 2 colors blended for different areas of my face and neck but that's besides the point) and then use the brush to thin it out before applying to my face. I have yet to find anything this won't cover. It wears all day without cracking or running. I have started using a BB cream (for the SPF) and then applying this concealer, dust with the powder and add some of her matte bronzer (try it before saying you can't wear bronzer) and with some lip product and a touch of eyeliner at the corner of my eyes and I'm ready for anything through supper. 20 years ago I would have pestered you until you tried BE (I'd even apply it for you and give you samples). Now I have to say I am quickly becoming a convert to IT Cosmetics. If there is anything on your face that needs concealing and you aren't happy with what you're using or you have to slather something heavy on, do yourself a favor and give this a whirl.

  • February 18, 2013

    by Jenny

    This product sounds exactly what I have been looking for post- thirties! Great coverage and moisturising, thats a perfect combination. I have just ordered some and looking forward to combating my dark circles. Please keep the great advice coming Gabrielle!

  • February 18, 2013

    by M. Millin

    I have very oily skin and use this religiously with no problems whatsoever. So if you're oily, please don't be afraid to give this a try, it is totally worth every penny!

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