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IT Cosmetics Vitality Cheek Flush- reader reviewed and recommended

August 12, 2012 Reviewed by TIA Community Member 3 Comments

Reviewed by Shannon

When shopping for makeup, I typically look for long-lasting products. As a dancer, I want products that I know will last through a day of shows, with minimal reapplication. My favorite brands for this are Makeup For Ever and Lancôme; IT Cosmetics has now joined that list. IT Cosmetics claims that its Vitality Cheek Flush Powder Blush ($24) is “a cheek stain infused into a powder,” and I strongly agree with this claim.

Photo (above right): The powder, compared to how it looks on Taken with sunlight and lamplight behind me.

I tested the color “Radiant In Rose,” which appears to be a neutral, rosy pink online. However, it is darker in person. Color payout is excellent; however, there is a large amount of loose powder left on the compact after sweeping a blush brush across, so it does leave a bit of a mess.

Photo (left): Wearing it on a 90-plus degree day

When I wore it for daily use, it was during one of the many bouts of warm weather that went through New York City in July. I wore it for a full workweek, and I also wore it while attending a concert. The blush lasted through a full eight-hour workday, with minimal fading. Even though it was very hot out, it did not melt off while I was outside, nor while I was at a dance class.

What I did was not only wear this blush for daily use, but also wear it during my dance performances, which consisted of four shows over a weekend. I was very pleased to find that the blush still did not fade nor need to be reapplied (I applied it at 11:30 a.m., and I did not finish my day until about 6 p.m.).

Upon taking a look at the ingredients list and the product description, one might think that it is full of exaggerated marketing claims. However, I do not believe so. IT Cosmetics claims that plum oil, cherry oil, along with other natural ingredients, work together to treat, hydrate, condition, and nourish your skin These natural ingredients are high on the ingredients list, meaning these are not trace amounts.

I am very happy with this blush, and I would recommend it to all! It has true staying power with high color payout.

Photo (above right): After one show (left); after two shows

Ingredients: Mica; Dimethicone; Magnesium Stearate; Lauroyl Lysine; Carthamus Tinctorius (Safflower) Seed Oil; Tocopheryl Acetate; Ascorbyl Palmitate; Prunus Domestica Seed Oil; Prunus Cerasus (Bitter Cherry) Seed Oil; Punica Granatum (Pomegranate) Extract; Camellia Sinensis Leaf Extract; Camellia Oleifera Seed Extract; Vitis Vinifera (Grape) Seed Extract; Aloe Barbadensis (Aloe Vera) Leaf Extract; Laminaria Ochroleuca Extract; Retinyl Palmitate; Ethylhexyl Palmitate; Silica Dimethyl Silylate; Butylene Glycol; Hyaluronic Acid; Lonicera Caprifolium  Flower Extract; Lonicera Japonica Flower Extract; Simmondsia Chinensis (Jojoba) Seed Oil   May Contain: Titanium Dioxide (CI 77891); Iron Oxides (CI 77492); Iron Oxides (CI 77491); Iron Oxides (CI 77499); Blue 1 Lake (CI 42090:2); Yellow 5 Lake (CI 19140:1); Ultramarines (CI 77007); Red 27 Lake (CI 45410:1)

  • January 12, 2013

    by Joy

    What lip product do you have on?

  • August 15, 2012

    by Shannon


    I am interested in trying their other products as well. This was the first one that I have tried by them, and I definitely want to try more! Thanks for the tip!


  • August 14, 2012

    by kim

    I use the It Cosmetics Vitality Lip Flush and really like it!


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