by Emily

Like many in the TIA community, I’m always looking for a better shampoo. For quite a while now, my mainstay has been Nutra-Lift’s Simply Superb Shampoo with Goat Milk ($19 in the shop), which I find effective and reasonably priced. Nonetheless, I was very glad to try two products from Jason Natural’s extensive line - Revitalizing Vitamin E Pure Natural Shampoo and Long & Strong Jojoba Pure Natural Conditioner - when TIA recently offered me the chance to review them.

Jason Natural is a moderately-priced, mass-market “natural” brand sold in many grocery and health food stores, a unit of the Hain Celestial Group, and certainly price and availability are two real positives of this line. They offer a number of shampoo and conditioning products; looking at the manufacturer’s website, I suspect that the bottles I have are new formulations or packaging (one says “New & Improved,” the other, “New Look”) since I couldn’t find their exact matches online. But generally, these products sell for $10 or even less, for huge honking 16-ounce containers.

Preksha reviewed Jason’s “Thin to Thick” Shampoo and Conditioner last month and had good results to report with them. She did point out the presence of a few potential irritants, and that observation is true for the Vitamin E shampoo and the Jojoba conditioner as well - though both contain plenty of good (and share some of the volume-building ingredients - biotin, panthenol - and plant extracts she highlighted as well).

My hair is thick and full, and generally in decent shape. It is color-treated, though, and in this cold winter weather, it can get very dry, dull, and fly-away. So while I was not focused on hair growth (the stuff grows like a weed), I was hoping for products that would not only clean and moisturize, but improve manageability, sheen, feel, and overall condition as well.

When I was young, every drugstore shampoo claimed “herbal” or “fruit” ingredients, and they all smelled like a car freshener. The Vitamin E shampoo was blessedly unscented, clear, and fresh.  It seemed to clean well, but not overly aggressively, and rinsed off easily. The Jojoba conditioner was only mildly scented; applied after shampooing, it too rinsed well at the end of my shower.

I’ve used them now nearly every day for a couple of weeks, and am quite satisfied with the results. Even with frequent shampooing over the holidays, my hair seems noticeably less dry, and more important, more manageable. I obviously have an enormous amount of both products left, but I’ll work my way through them (and report again), perhaps varying with Nutra-Lift occasionally. I think they deliver on their claims, and while they may not suit purists completely, they clearly win the award in terms of value.

Ingredients in Revitalizing Vitamin E Pure Natural Shampoo: Aqua (Purified Water), Cocamidopropyl Betaine, Sodium Laurel Sulfoacetate, Glycerin, Aloe Barbadensis (Aloe Vera) Leaf Juice (Certified Organic), Calendula Officinalis Flower Extract (Certified Organic), Citrus Grandis (Grapefruit) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract (Certified Organic), Equisetum Arvense (Horsetail) Leaf Extract (Certified Organic), Lavandula Angustifolia (Lavender) Flower Extract (Certified Organic), Ascorbic Acid, Biotin, Linoleic Acid, Linolenic Acid, Panthenol, Retinyl Palmitate, Tocopherol, Guar Hydroxypropyltrimonium Chloride, Panthenyl Ethyl Ether, Panthenyl Hydroxypropyl Steardimonium Chloride, Sodium Sulfate, Sodium Chloride, Citric Acid, Alcohol (Certified Organic), Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Fragrance (Parfum)

Ingredients in Long & Strong Jojoba Pure Natural Conditioner: Aqua (Purified Water), Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate SE, Helianthus Annuus (Sunflower) Seed Oil, Olea Europeaea (Olive) Fruit Oil (Certified Organic), Simmondsia Chinensis (Jojoba) Seed Oil (Certified Organic), Aloe Barbadensis (Aloe Vera) Leaf Juice (Certified Organic), Calendula Officinalis Flower Extract (Certified Organic), Chamomilla Recutita (Matricaria) Flower Extract (Certified Organic), Citrus Grandis (Grapefruit) Seed Extract, Equisetum Arvense Leaf Extract (Certified Organic), Hamamelis Virginiana (Witch Hazel) Extract, ), Lavandula Angustifolia (Lavender) Flower/Leaf Stem Extract (Certified Organic), Yucca Filamentosa Extract, Hydrolized Sweet Almond Seedcake, Hydrolized Wheat Protein, Behentrimonium Methosulfate, Cetrimonium Chloride, Citric Acid, Dimethicone, Glycerin, Hydroxyethylcellulose, Linoleic Acid, Linolenic Acid, Panthenol, Panthenyl Ethyl Ether, Phospholipids, Polysorbate 60, Retinyl Palmitate, Stearyl Alcohol, Tocopherol, Tocopheryl Acetate, Alcohol (Certified Organic), Benzoic Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Hydroxycitronellal, Fragrance (Parfum)