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A new brand (that is to say, new to me) caught my eye a couple of months ago at an industry award event. Called Jenetiqa and hailing from Texas, it met the criteria that tends to grab my attention: passionate women founders, a focus on powerful ingredients and an eco-friendly as well as skin-friendly philosophy. I went online when I got home and bought Jenetiqa’s Première Essence - Firming Serum and Dark Spot Corrector ($65 in the shop).
Jenetiqa has a simple system based on four multi-tasking products. Première Essence is a serum for face, neck and even hands, as well as a targeting cream for dark spots and other manifestations of hyperpigmentation. Using it daily for about five weeks, I found it excellent for resurfacing the skin and taking down some unsightly blotches that have been forming on my outer right cheek.
Première Essence seems to be providing gentle exfoliation, while not irritating my sensitive skin and, overall, leaving my complexion smoother and brighter. Somewhere on the gold packaging it says “radically energizing” —and that seems to sum it up.
Jenetiqa’s signature ingredient is ubiquinol, a bioavailable form of coenzyme Q10 (CoQ10), a naturally occurring antioxidant that helps neutralize free radicals. Jenetiqa’s founder, Christiane Waldron, is a chemical engineer and in 2007 was part of a team that worked on ubiquinol before launching her own skincare line based upon it in 2011. Our bodies’ ability to create ubiquinol declines as we grow older and as it increases cellular energy in the skin, it is a good idea to replenish it topically.
In addition, Première Essence has three forms of vitamin C and skin brightening arbutin and licorice, as well as mulberry (which contains a compound that is a natural form of arbutin). I also like the inclusion of ellagic acid, an antioxidant that is found in fruits and vegetables and has recently come under scientific scrutiny for its cancer-fighting potential. On the skin, it is thought to protect against oxidative stress and UV damage.
Although there is some silicone and synthetic fragrance, the few non-actives are seemingly benign, such as ethylhexyl isononanoate. The preservative is the potential neurotoxin, phenoxyethanol and sodium hydroxide, a strong irritant, which is the pH adjuster. However, the good far outweighs the bad, and the formula lives up to Jenetiqa’s goal of “sustainability”.
We’ve been in touch with Jenetiqa and they have kindly sent some samples so that we can get to know the rest of the line. More to come.