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Jennifer Aniston fights frizz with Living Proof

Is a Solution for:
Dry or Brittle Hair, Limp Hair, Dull Hair
October 19, 2012 Reviewed by Marta 5 Comments
Celebrity meets science at Living Proof, where Jennifer Aniston has just become an investor and spokesperson. It is an appropriate liaison since Ms. Aniston gave the world her iconic do, The Rachel, and Living Proof has a slew of products aimed at taming frizz. All well and good but will they make waves in the hair care business?

If you thought MIT scientists focused on trivial issues like supercomputing, global warming, and “the theory of everything,” then you’ll be delighted to know they are on to the important stuff, like frizzy hair. Living Proof uses an MIT-invented anti-frizz ingredient that blocks humidity and reduces friction.

Which is what that good old standby for frizz, silicone, does. The thing is that Living Proof set out to create an alternative to silicone with a technology called PolyfluoroEster.

All that science, the MIT cache and the poly-whatsit may not have been enough for Living Proof and it is now going the celebrity endorsement route with Jennifer Aniston and her frizz-free mane.  Here at Truth In Aging, we have been familiar with Living Proof since it launched three-or-so years ago and the verdict, well mine at least, is that the product is OK but not great.

And, by the product, I mean the basic No Frizz Styling Cream. It worked OK for me, but I have never graduated to a repeat buyer. Furthermore, the formula is a rather nasty concoction of chemicals. The No Frizz Shampoo is simply ghastly. And over the years I have found myself trying to find better alternatives. The best frizz fighter for me is by Ouidad – its performance is much better and the formula, while not perfect, has some decent botanicals.

For more Living Proof alternatives, see my recent round up of frizz fighters.

Ingredients in No Frizz Straight-Making Styling Cream for medium to thick hair: Water, PolyfluoroEster, Myristyl Alcohol, Polyacrylate-13, PEG-8 Stearate, PPG-2 Myristyl Ether Propionate, Polyisobutene, Phenoxyethanol, Caprylyl Glycol, Fragrance, Polysorbate 20, Sorbic Acid

Ingredients in No Frizz Shampoo for all hair types: Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Lactamide MEA, PEG-7 Glyceryl Cocoate, Glycol Disterate, PEG-150 Pentaerythrityl Tetrastearate, Fragrance/Parfum, PolyfluoroEster, Laureth-23, PEG-6 Caprylic / Capric Glyceride, Tetrasodium EDTA, Hydrolyzed Wheat Protein, Behenyl Alcohol, Polyquaternium-47, Laureth-4, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional
  • October 22, 2012

    by Ana

    I've been trying the whole system now, and not loving it much. I live in very humid weather and frankly I can barely tell any difference. Not very pleased

  • October 21, 2012

    by Junko

    I too have tried the styling cream and wasn't pleased enough to buy a second bottle.

  • October 20, 2012

    by Michele Watson

    I don't like the styling cream but the conditioner has done wonders for my dry frizzy coloured hair....

  • October 19, 2012

    by Julie Kay

    I've used Living Proof Straight Spray- the original product from this line since it was introduced. I only use it where I have semi cowlicks and when I'm at the beach or in otherwise extremely humid or rainy conditions where I don't want my hair to bellow out to balloon size. It works well for me, but then I don't overuse it. This is a good product endorcement for Aniston; a good match. ~jk

  • October 19, 2012

    by Trice

    I tried the full suite and I would never ues it again. My hair is dry (and very frizzy) to begin with and these products made my hair even drier and frizzy.

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