You’ve probably seen the JK Jemma Kidd line at Target, even if you didn’t realize it was JK. It’s just pretty hard to miss.

The products are usually placed on an end cap so everyone can see the pretty cosmetics as they pass by to get their mouthwash, shampoo or travel-size soaps. And why not? It’s a premier beauty line for the superstore, and Jemma Kidd has risen up as a famed make-up artist (and, oh yeah, lucky gal is a British countess too), so they want to advertise the best and biggest names.

Plus, the look of the products just pulls you in. I don’t even know how else to explain it, other than the line has a real fun, carefree vibe sitting there on the shelf. Hot-pink packaging must have a tendency to come off as upbeat (and I’d be lying if the girlie-girl in me didn’t love that). So, needless to say, I finally caved and picked some up.

Since we’re about to dive into summer and all, I figured I might as well choose the Show Stopper Water-Resistant Bronzer, as bronzers are high on my list of summer beauty essentials.

As you may know, if you’ve ever been in the market for a great bronzer, a bad product can be downright dangerous. (OK, I exaggerate. But not by much.) Have you ever been photographed wearing a too-orangey shade swept across your cheekbones and forehead? I have. And seriously. You pretty much want to yell at everyone who didn’t tell you how much you looked like a terracotta pot. (Sometimes you just go through a non-skin-damaging, faux-tan phase. Sometimes you lose you’re real-time perception of sound beauty decisions…) These days, I’m extra picky about my bronzers. And just in the store, the color of Jemma Kidd’s looked fairly natural and glowy, with a subtle hint of shimmer. As I put it on at home, it turned out to be just that.

As far as drugstore makeup goes, the wear-quality of JK’s bronzer is terrific. In fact, it’s top notch. And at $23, it better be! The powder applies really smoothly, and the color is super-natural. It immediately took my washed-out cheeks from blah to ah! There is a hint of shimmer in the formula, but if you’re a no-fuss kind of lady, no worries. It’s not as though you have a ton of noticeable glitter on your face, it’s more like a faint glow when the shimmer catches the light. It’s very pretty.

Plus, it has the added bonus of being waterproof. At first, I wasn’t sure I was going to like the whole waterproof thing. I was a little skeptical, thinking it might irritate my usually sensitive skin, but it actually didn’t. I actually loved it more for this little detail. I wore it all day on my normally oily skin, while working out, and it didn’t even fade away. The color stayed intact flawlessly. Normally, I have to reapply once or twice throughout the day. With JK, it wasn’t necessary.

Now. As far as the ingredients go… Let’s chat.

The primary ingredient in this bronzer is talc—probably a big reason the waterproofing worked so magically—and talc is one of those ingredients that you’ll have to make up your own mind about. I did some research to see if anything recent and relevant surfaced, and according to CosmeticsInfo.org, the FDA still generally considers it safe for use in cosmetic products. Most health experts also agree it’s okay—just use it as directed and you’ll be fine. But over the years, some still maintain it’s potentially carcinogenic, promoting respiratory problems and ovarian cancer, and want it banned.

The good news? Through X-ray diffraction and microscopy, cosmetic-grade talc has been proven free of asbestos and there are regulations in place to make sure it stays pure. Most recent research hasn’t supported a link between ovarian cancer and talc, which has been a longtime concern. But then again, it keeps getting revaluated, and the issues keep arising, which is always a cause for wariness.

Other than talc, parabens (which are listed near the end of the label) and BHT (which is listed dead last on the label) are the other additives that are iffy when you check them out against the Cosmetics Database. Everything else? Pretty solid. But there’s still talc, which keeps me from whole-heartedly recommending this product.

I wanted to love Show Stopper Bronzer. I just wish Jemma would have opted for a talc-free formula, but such is not the case. Le sigh.

Based on wear, this product is recommended. The color is gorgeous, the wear is long lasting, and the shimmer gives it a little extra kick. Plus, it’s convenient to grab. I mean, it’s at Target. (I practically live at Target.)

Based on ingredients? Well, my dears, that’s for you to consider.

Ingredients: Talc, Mica, Silica, Dimethicone, Magnesium Stearate, Ethylene/Acrylic Acid Copolymer, PTFE, Cyclopentasiloxane & Dimethiconol, Cetearyl Ethylhexanoate, Sorbic Acid, Methylparaben, Propylparaben, Lauroyl Lysine, Tetrasodium EDTA, BHT. May contain: Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide.