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Juice Beauty Perfecting Foundation- reviewed and recommended

Reviewed by Marta July 6, 2011 16 Comments


Teaming with plant-derived antioxidants


Three shades are basic
Make up that is good for you

My prediction is that makeup that’s “good for you” will become the Next Big Thing. Beauty companies are getting pretty good at serious skincare – there’s more and more new stuff that is effective and doesn’t do too much evil. Makeup though remains the last frontier with the vast majority of products being overpriced and packed to the gunnels with undesirable chemicals, with (at best) a token vitamin or dash of argan oil. Notable exceptions are 100% Pure with its pigments made from fruit powder, RMS, NVEY Eco, and Korres, Dr Hauschka and Revolution Organics. And now I have discovered that Juice Beauty has been quietly extending its organic skincare line to makeup. For the past few weeks I have been trying out the foundation.

Foundations are the ultimate litmus test for a natural beauty company. When you think about what we demand from them – basically a second, even better, skin – you can appreciate how hard that must be without resorting to lots of synthetic materials. (Mascara is another toughie, as JustD discovered when she conducted her marathon four-brand test to find the ultimate lash booster). Anyway, I think that Juice Beauty has done a great job with its Perfecting Foundation as it meets my three criteria: performance, no nasties, it might even do the skin some good.

A lot of natural makeup falls down on performance – unsubtle shades, uneven coverage, no staying power. This is the first hurdle and so if they fall here I never really get to my second and third criteria. After all, it doesn’t matter how organic a foundation is if you can’t attain an even blend or prevent it from disappearing by lunchtime. Juice Beauty’s Perfecting Foundation comes in an airless pump that, so far at least (about a month) has kept it from drying out. The pump gives good control over the quantity dispensed and each squirt is dense yet covers easily and is lightweight on application.  Coverage lasts all day and well into the evening.

What I really like about Perfecting Foundation is that it passes the second and third criteria with flying colors.  I actually feel as if I am doing my skin a few favors when I put this on. There are no less than eight fruit oils that are packed with antioxidants. One of them, pomegranate, has been studied for its effectiveness against skin cancer and raspberry seed oil is supposed to be a natural sunscreen.

My only quibble is that the three shades offered by Juice Beauty are a little basic. I tried the Ivory, which is a very pale pink – a little too pale now that I have my summer complexion, but perfect for light skins. The other shades are Sand (possibly a potentially better match for my skin tone) and Tan.

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Ingredients: Aloe Vera (Aloe Barbadensis) Leaf Juice (*), Glycerin, Lecithin (*), Ricinus Communis (Castor Seed) Oil (*), Sesamum Indicum (Sesame) Seed Oil (*), Simmondsia Chinensis (Jojoba) Seed Oil (*), Cera Alba (Beeswax) (*), Vitis Vinifera (Grape Seed) Oil (*), Blueberry (Vaccinium Corymbosum) Seed Oil (Vaccinium Corymbosum)(*), Punica Granatum (Pomegranate) Seed Oil (*), Rubus Idaeus (Raspberry) Seed Oil (*), Actinidia Chinensis (Kiwi) Fruit Seed Oil (Kiwi)(*), Vaccinium Macrocarpon (Cranberry) Seed Oil (*), Fragaria Ananassa (Strawberry) Seed Oil (*), Euterpe Oleracea (Acai Fruit) (Acai)(*), Lycium Chinense (Goji) Berry (Goji)(*), Glyceryl Stearate, Stearic Acid, Euphorbia Cerifera (Candelilla Cera) Wax, Cetyl Alcohol, Xanthan Gum, vitamin E, rosemary & sweet orange oil, phenethyl alcohol, caprylyl glycol May contain titanium dioxide, iron oxides, mica

* certified organic by USDA approved agency

  • September 24, 2013

    by Jo

    I haven't found anything better on the market; 30 years of looking and thousands of dollars spent :)

  • October 31, 2011

    by Stacy Gwerder

    JustD have you tried Iman cosmetics?
    They have the most color choices in a darker range i've seen so far, didn't appear to be prices on the site but the foundations were all around US$15 on eBay. I found searching by state only was the easiest way to navigate there find a store page. Plus Iman cosmetics appears to have been created by a woman of color! Got to be a bonus :) hope this helps your search somewhat.

  • July 9, 2011

    by Jennifer

    I have a pretty big supply of lip glosses right one, so won't ask to try the JB line at this point. However, I did use the JB Sensitive Green Apple Peel last week, from the Mystery Sample Kit I bought in the TIA shop last month....and really liked it! If you DO have samples of the JB Perfecting Foundation, In Sand, I would love to test it!
    I'm attempting to wean myself off of the foundation+sunscreen combo, so this would be a perfect way to try-before-buying!

  • July 9, 2011

    by VickyL

    Hi JustD,
    Your might want to give vapour organic beauty ( a try - they have several shades for women of color. When you click on a color swatch, a picture of a woman who would wear that shade is also displayed - very helpful.
    As in the case of Juice Beauty, this line is full of good for you ingredients and has versions for dry/mature or combination/oily. The texture is light but the coverage is good and easy to adjust for more or less coverage. I'm over 60 so I've tried many and vapour is my favorite foundation ever. It's a stick that becomes creamy on contact with skin and blends easily over the face.

    I found their sample kit is the best way to go as you can try a few colors and also feel the texture and coverage of the product without having to buy a full size. They have face, eye, lip, blush, etc so it's easy to find several things to try. $15 for five samples plus a $10 coupon toward purchase of a full size product.

  • July 8, 2011

    by SANDRA

    I'm in the market for a truly healthy foundation, and currently looking at 100 percent pure. I'm willing to give this one a go and would like to be the lab rat you pick.

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