We have just added two products from the KaplanMD range to the Truth In Aging shop, the Lip 20 Treatment ($30 in the TIA shop) and the Perfecting Serum – both of which I am wearing right now.

Lip 20 comes in four shades plus clear (I have ‘nude’) and  is a lip plumper with Dr Kaplan’s signature tally of ten antiaging actives, plus sunscreen. The first thing to say about Lip 20 is that it does plump the lips; they look a little fuller, darker and smoother. I find that I am using Lip 20 just about every day. Sodium hyaluronate plumps and, along with squalane, moisturizes. Seabuckthorn extract contains the potent antioxidant, quercetin.

KaplanMD’s range is based on what the good doctor calls his 10-3-1 Concept: “there are ten active ingredients per product, to prevent and treat all three types of skin aging, in one concise and synergistic line.” The serum is probably the best example of this and unlike many, KaplanMD’s is very hydrating. This is surely due to the fact that this product is a whopping 50% sodium hyaluronate with a helping hand from glycosaminoglycans. The ten actives include Dr Kaplan’s signature triumvirate of black cohosh, grape and soy. Plus there is Matrixyl 3000 and one of my favorite antiagers, carnosine.