Coiffeur to the stars, Ken Paves recently launched the hair extensions he created with Jessica Simpson and watched them sell like hot cakes on QVC in a matter of hours. Intrigued to see if this was due to anything more than the Jessica S factor, I took a look at Mr Paves' line of shampoos and conditioners, homing in on the workhorse, Ken Paves Healthy Hair Shampoo ($21.95). I'd have to characterize it as about as inspiring as Ken looks when he is dancing with Jessica.

Believe me, I found dozens of pictures of Ken and Jessica at various nightspots. He is either loping along behind her looked spaced out or is twitching slightly as she gives it her all, arms windmilling in a manic rumba. Although it is entirely gratuitous, I couldn't resist digging out a few of them (see the end of the post).

Ken Paves Healthy Hair Daily Shampoo is a slow shoe shuffle that doesn't liven up until the eleventh ingredient. And then we are talking wheat starch, followed by soy protein, vitamins B and E and some plant extracts. Perfectly fine, but barely worthy of the snipper to the stars. There are quite a few toxins as well: behentrimonium chloride, phenoxyethanol and chlorphenesin.

Ingredients:

Water (Aqua), Carthamus Tinctorius (Safflower) Seed Oil, Caprylic/Capric,Triglyceride, Cetearyl Alcohol, Behentrimonium Methosulfate, Glyceryl Stearate,Peg-100 Stearate, Dimethicone, Cetyl Alcohol, Glycerin, Olealkonium Chloride, Hydrolyzed Wheat Starch, Hydrolyzed Soy Protein, Panthenol, Tocopheryl Acetate (Vitamin E), Hydrolyzed Wheat Protein, Fragrance (Parfum), Lavandula Angustifolia (Lavender) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Chamomile) Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Behentrimonium Chloride, Polyquaternium-7, Dimethicone Copolyol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Chlorphenesin.