Miranda Kerr isn't like any other model. She puts her body before her beauty so it was no surprise that she wanted to launch non-toxic beauty line. Kora began development about three years ago when Kerr began working with experts. Kerr used her own knowledge of ingredients to help choose which ones she believed would have the best results. According to Kerr " I then asked a lot of women what they actually wanted in skincare. We held focus groups where women of all ages trialled the products and I also personally trialled all of the samples myself, taking them around the world from Sydney to Paris to New York!!"
KORA Organics Skincare products are infused with antioxidant rich Noni, Essential Fatty Acids, Herbal Extracts, Essential Oils and Vitamin A, C and E and many other highly rejuvenating and replenishing ingredients. Designed to nourish, replenish and re-hydrate the skin, the range is her vision and exactly what she wanted.
Kerr's travels have given her an upper hand when creating her products. She sports widely exotic ingredients like Nono (something that she drinks on a daily basis) and Rose Quartz Crystal Energized Water. There are also numerous offerings from this one brand which include eye products, cleansers, moisturizers, and oils. The site is also very user friendly and there is a emphasis on a clean and clutter free look which many will find inviting. Prices are on the medium-hgih side with a cleanser costing $45 and ALL of the products have their ingredients listed which is great for those that are concerned with what they're paying for.
Not all of the ingredients are the best. Some may find the benzyl alcohol to be extremely drying. Also since she is staying true to the organic trend, you're going to find a lot of oils and moisturizing ingedients in her products that aren't necessarily proven by science.
We have yet to try out any Kora products but it seems to be promising. Miranda Kerr has developed a line that will help keep you moisturized and clean with little impact on your personal health. This however comes at a price as her products aren't the cheapest and also you'll have to trust her odd assortment of ingredients that probably wouldn't be taken seriously by the FDA. We also commend Ms. Kerr on setting a good example with her lifestyle and taking a step in helping healthy beauty become more accessible to others.