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Korres

September 1, 2010 Reviewed by admin 0 Comments
Korres was established in 1996 after pharmacy student George Korres honed his craft at Greece’s oldest homeopathic pharmacy and developed an understanding of natural ingredients in over 3,000 herbal remedies. The first Korres product was an herbal throat-soothing syrup with honey and aniseed that was inspired by a recipe that George's grandfather used to make in Naxos, Greece.

The Good:

Korres says it offers advanced natural formulations with active extracts to deliver maximum results. The brand does not use mineral oil, silicones, propylene glycol, ethanolamines and synthetic vitamin E.  Also avoided: parabens, sulphates, propylene glycol, ethanolamines, phalates, genetically modified organisms, phalates and triclosan. The Greek brand uses a variety of herb and food ingredients from its native country. These include olive oil, basil, chamomile, fennel, sage, rosemary, mastiha, saffron, Greek yogurt, and Greek thyme honey.

Korres employs a head plant hunter, a biologist and botanologist who they dub the Indiana Jones of herbs, to keep on the lookout for their next star ingredient. The brand does not use ethylenediaminetetraacetic acid (EDTA) because it is non-biodegradable and its removal from wastewater requires special treatment. All product containers are also recyclable.

Korres became the exclusive on-board amenity brand for Delta Airlines in 2009 and is available at retail locations as varied as Sephora, Nordstrom and Whole Foods.

The Bad:

Korres has a habit of adding ingredients to their products that we believe don’t actually have any benefits.

TIA’s Take:

After being asked by a reader to take a look, Marta wasn't impressed with the Korres Wild Rose 24-hour moisturizer and it's measly SPF 6. She was disappointed to find no conclusive benefits to speargrass, the main botanical ingredient. Another TIA reader did think the Korres Lip Butter was a good buy, especially since it was creamy and non-sticky. Jimmy also liked the White Tea Facial Fluid Gel Cleanser, which is pretty specific in regards to the amount of its natural content- 78.8% to be exact. Marta liked the Korres Abyssinia Oil mascara for its lengthening properties and clump-free application, but found no added benefit in the abyssinia oil present in regards to strengthening. In a breakdown of Sephora's spring beauty products, Shyema was pleased to find that the line's anti-aging oil control treatment was packed with the antioxidant quercetin. Generally speaking though, Korres products are a mixed bag.

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