In the last few months, makers of lipsticks, lip plumpers and tints must have all got the same memo exhorting them to use the super peptide Matrixyl (palmitoyl oligopeptide). Of our Five Best lip plumper picks, three contain collagen building Matrixyl and now La Bella Donna has acted on the Matrixyl Memo by putting it into the new Baci-Baci Moisturizing Lip Color Range.

Baci-Baci ($26.50) is doing a lot more than just paying lip service to anti-aging. In addition to Matrixyl, there is actual collagen and moisture retaining sodium hyaluronate. Lips will be more kissable as a result of exfoliating retinyl palmitate (vitamin A) and antioxidant vitamins E and C. There are also a useful botanical. Chamomile is full of bisabolol, making it a potent anti-inflammatory and antioxidant. Animal studies have shown it to be an effective wound healer.

Mercifully free of nasty preservatives, there isn't much to dislike. The only things to be a bit wary of is hexydecanol, which can cause contact dermatitis, and calcium aluminum borosilicate - according to the Environmental Working Group, there is “moderate” evidence that this is carcinogenic and is toxic to organs.

Polybutene, Hexyldecanol, C 18-21 Alkane, Diisostearyl Malate, Polyisobutene, Honey Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Oligopeptide, Polyethylene, Trihydroxystearin, Collagen, Sodium Hyaluronate, Glycerine, Calcium Aluminum Borosilicate, Silica, Retinyl Palmitate, Tocopheryl Acetate (Vit. E), Ascorbyl Palmitate (Vit. C), Chamomilla Recutita (Martricaria) Flower Extract, Camelia Oleifera.