I’ve learned that you should always start with the conclusion, so here it is: I like this product – it’s worth its price! I especially recommend it when your face is exposed to extremely dehydrating conditions, such as on an airplane (or by all means in the desert…).

I’ve used the Lather Moisture Magnet ($38) on a daily basis, both morning and evening, after cleansing and serum-applying, but before my usual moisturizing cream. When applying the Lather Moisture Magnet, I could feel my face “soaking up” the moisture, even though – in all honesty – I couldn’t really see much of a difference on my face. Feel, yes, but see, no.

The one minus I have is that it is impossible to dispense a small amount – however much I tried to press the pump only partway, it resisted until abruptly depressing all the way down, thus releasing a wasteful amount of Moisture Magnet.

However, I was really happy I remembered to pack it in my handbag when I took a flight the other week. That’s an environment my skin hates, you see (it gets itchy, and on long flights, dry patches appear). Once airborne, I remembered the Magnet and hurriedly applied it to my face and throat, and I had happy and moisturized skin again.

My skin has been around for a while – more than half a century, if truth be told, which it should be here at TIA . What’s my skin like, you may ask? Well, I’m an outdoorsy person (I get lots of fresh air, but also exposure to wind, sun, cold and heat, etc.) who stopped smoking some years ago. I do take care of my skin nowadays, but porcelain skin it is not….

Will I buy it? Yes, I probably will. Not for daily usage, but to use when skin dehydration sets in.

Ingredients: Water (aqua), glycerin, sodium hyaluronate, panthenol (provitamin B5), phenoxyethanol, caprylyl glycol, ethylhexylglycerine, hexylene glycol