When one of Truth In Aging’s VIP members recently asked us to look at a brand called Laveré it proved, initially to be a bit of a challenge. I’d never heard of it it and Sarah’s online search turned up Laveré and Lavera. They turned out to be the same company and is much better known in Europe: based in Germany, it has a 27% share of the European cosmetic market. Not bad and especially impressive for a company that is aggressively green.
Now it is taking on the US, bringing its high standards for natural and organic ingredients (the criteria are much more rigorous in Europe) to the US by way of Target and CVS. The stateside head of Lavera is Ulrike Jacob and she points out that she may be the only CEO of a major cosmetics and personal care brand with an advanced degree in chemistry and a major in biochemistry. What this means in practice is that she makes “the connection between toxic ingredients and chronic health conditions common among women stemming from auto-immune problems”.
Debra Messing is supposed to be a fan and Jerry Hall loves the Laveré anti-cellulite cream. But will those curmudgeons at Truth In Aging sing Lavera’s praises?
We have two of their products: Laveré Hydro Moisturizing Cream ($60) and Levera My Age Lifting Serum ($45). Both are notable for the high amount of botanical actives and a penchant for mango and apricot. There are some more unusual ones as well such as karania seed oil, which comes from the pongamia tree. It seems to be used as an alternative to neem oil, although there isn’t much hard research into what it does other than its role as an insect repellent. Nor have I come across chicory root too often in skincare products. It turns out to be a treatment for swelling and inflammation.
The botanicals are backed by antiaging ingredients such as coenzyme Q10
, lactic acid, sodium hyaluronate
All in all, Lavera seems to be walking the talk with quality natural products that are chemical and toxic free at a reasonable price. The only surprise was the inclusion of linalool
amongst the essential oils as this component of lavender oil has been linked by research in the UK to cancer.
Ingredient in Hydro Sensation
Water, Squalane, Glycerin, Alcohol*, Squalene, Sodium Lactate, Varnish Tree Peel Wax, Shea Butter*, Saccharide Isomerate, Evening Primrose Oil*, Vitamin E Acetate, Hydrogenated Palm Glycerides, Lysolecithin, Sweet Almond Oil*, Rosehip Oil*, Jojoba Seed Oil*, Sodium Hyaluronate, Dipotassium Glycyrrhizate, Aloe Barbadensis Leaf Juice*, Xanthan Gum, Chondrus Crispus, Glucose Glutamate, Hydrogenated Lecithin, Vitamin E, Apricot Fruit Extract*, Mango Fruit Extract*, Nymphaea Alba Flower Extract, Pomegranate Extract*, Lecithin, Ubiquinone, Sunflower Seed Oil*, Beta-Carotene, Ceramide-3, Rapeseed Sterols, Ascorbyl Palmitate, Soybean Oil, Citric Acid, Tartaric Acid, Lactic Acid, Citral* Geraniol* Citronellol* Limonene* Linalool* Benzyl Benzoate* Benzyl Salicylate
Ingredients in My Age Lifting Serum
Water, Glycerin, Sodium Lactate, Lecithin, Camellia Sinensis Leaf Extract, Karanja Seed Oil, Aloe Vera Juice*, Apricot Fruit Extract*, Mango Fruit Extract*, Bearberry Leaf Extract, Maltodextrin, Silica, Coenzyme Q10, Chicory Root Extract, Maltose, Algae, Magnesium Gluconate, Sodium Hyaluronate, Xanthan Gum, Rhizobian Gum, Essential Oils
* indicates ingredients from Certified Organic agriculture