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Lavera brings toxic free skincare to the US

Reviewed by Marta December 1, 2010 29 Comments
When one of Truth In Aging’s VIP members recently asked us to look at a brand called Laveré it proved, initially to be a bit of a challenge. I’d never heard of it it and Sarah’s online search turned up Laveré and Lavera. They turned out to be the same company and is much better known in Europe: based in Germany, it has a 27% share of the European cosmetic market. Not bad and especially impressive for a company that is aggressively green.

Now it is taking on the US, bringing its high standards for natural and organic ingredients (the criteria are much more rigorous in Europe) to the US by way of Target and CVS. The stateside head of Lavera is Ulrike Jacob and she points out that she may be the only CEO of a major cosmetics and personal care brand with an advanced degree in chemistry and a major in biochemistry. What this means in practice is that she makes “the connection between toxic ingredients and chronic health conditions common among women stemming from auto-immune problems”.

Debra Messing is supposed to be a fan and Jerry Hall loves the Laveré anti-cellulite cream. But will those curmudgeons at Truth In Aging sing Lavera’s praises?

We have two of their products: Laveré Hydro Moisturizing Cream ($60) and Levera My Age Lifting Serum ($45). Both are notable for the high amount of botanical actives and a penchant for mango and apricot. There are some more unusual ones as well such as karania seed oil, which comes from the pongamia tree. It seems to be used as an alternative to neem oil, although there isn’t much hard research into what it does other than its role as an insect repellent. Nor have I come across chicory root too often in skincare products. It turns out to be a treatment for swelling and inflammation.

The botanicals are backed by antiaging ingredients such as coenzyme Q10, lactic acid, sodium hyaluronate and ceramide-3.

All in all, Lavera seems to be walking the talk with quality natural products that are chemical and toxic free at a reasonable price. The only surprise was the inclusion of linalool amongst the essential oils as this component of lavender oil has been linked by research in the UK to cancer.

Ingredient in Hydro Sensation

Water, Squalane, Glycerin, Alcohol*, Squalene, Sodium Lactate, Varnish Tree Peel Wax, Shea Butter*, Saccharide Isomerate, Evening Primrose Oil*, Vitamin E Acetate, Hydrogenated Palm Glycerides, Lysolecithin, Sweet Almond Oil*, Rosehip Oil*, Jojoba Seed Oil*, Sodium Hyaluronate, Dipotassium Glycyrrhizate, Aloe Barbadensis Leaf Juice*, Xanthan Gum, Chondrus Crispus, Glucose Glutamate, Hydrogenated Lecithin, Vitamin E, Apricot Fruit Extract*, Mango Fruit Extract*, Nymphaea Alba Flower Extract, Pomegranate Extract*, Lecithin, Ubiquinone, Sunflower Seed Oil*, Beta-Carotene, Ceramide-3, Rapeseed Sterols, Ascorbyl Palmitate, Soybean Oil, Citric Acid, Tartaric Acid, Lactic Acid, Citral* Geraniol* Citronellol* Limonene* Linalool* Benzyl Benzoate* Benzyl Salicylate*

Ingredients in My Age Lifting Serum

Water, Glycerin, Sodium Lactate, Lecithin, Camellia Sinensis Leaf Extract, Karanja Seed Oil, Aloe Vera Juice*, Apricot Fruit Extract*, Mango Fruit Extract*, Bearberry Leaf Extract, Maltodextrin, Silica, Coenzyme Q10, Chicory Root Extract, Maltose, Algae, Magnesium Gluconate, Sodium Hyaluronate, Xanthan Gum, Rhizobian Gum, Essential Oils

* indicates ingredients from Certified Organic agriculture

 
  • April 14, 2011

    by Michelle

    I have tried two Lavera products... their eye cream and mascara and found BOTH disappointing. The mascara ran and even under ideal conditions made me look like a raccoon (although it did smell really great!) The eye cream was an expensive splurge that I regret - I saw absolutely no change in my eye area at all after using the entire tube. I won't likely try any more of their products.

  • December 2, 2010

    by Rebecca Tarcha

    I would love to try the moisturizing cream. I used to import a German skin care line "Sansouci" which was very luxurious, so I'm curious how this compares. I am 63 and my skin is sensitive and craves moisture. Also I am an out door kind of gal (into sailing & skiing) and I'm looking for a good, comforting cream. Please let me try it.

  • December 2, 2010

    by Danielle

    I'm a Licensed International Cidesco trained Esthetician/R.N./MakeUArtist who is into trying the latest and greatest, the PUREST skin therapy and make-up. Being in this industry for 17 years, believe me, when I say that I have tried EVERYTHING. However, I've been wanting to try this line! I can provide an unique and critical view that will greatly help people. :))

  • December 2, 2010

    by Patricia

    I would very much love to try something from the Lavera line. I'm going to be 57 years young in March and my skin shows those signs of aging. I look in the mirror and say "who is that person"? My main issue is with skin firmness. I have none. I hope I am fortunate enough to be chosen to try this line. I'm very much a proponent of green everything and especially when it comes to my face and body.

  • December 2, 2010

    by Laura Coleman

    I would love to try something from the Lavera line. I live in Florida and have a copious amount of sun damage and plenty fine lines around the eyes. I am also pregnant and have been struggling to find a product that does not contain toxins and is not irritating to my already-sensitive skin; I would love to move to a more natural line of products during my pregnancy. Unfortunately, pregnancy also seems to be doing a number on my skin, with random breakouts and periods of flaky dry spells. Thanks for the consideration!

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