Yesterday someone calling herself Iris posted a couple of comments on Julie Kay's most recent article claiming to link to it from her "personal" blog and included a link to it. She has also been busy tweeting it as well. In reality, the link is a web page promoting a product called Lifecell headlined Does Julie's Daily Regimen Work For You. It even goes so far as to imply that Julie uses Lifecell.

Of course, the most egregious aspect of all of this is that Julie is described as a "60-year-old confidant woman". As all her fans and friends know, Julie is 59 and proud of it! Seriously, we all know that there are companies out there using unscrupulous marketing tactics, but this one takes the biscuit.

Wondering what Lifecell is? Well we wrote about it in 2008. At that time, I merely found its tactics amusing. Lifecell says there are ”25,000 microlifters in every $189 bottle”. And should you be in any doubt it had roped in models, doctors and European royals to endorse their potion. Oh sorry, let's be clearer about that. Not models exactly, but someone claiming to be the former agent for models. Not quite Kate Moss, but perhaps she saw Kate in the elevator once.

The royal? Hmm. Jennifer (Baroness) Hohenzollern, was according to the imaginative marketing people at Lifecell, a member of the European Royal Family. I felt compelled to break it to them that there is no such thing.

Lifecell was also endorsed by a Columbia University-trained plastic surgeon called Dr Raj Bahyani. And guess what an Internet search on him threw up? Nada (unless, of course, it was in relation to Lifecell).

Meanwhile, you won't find Iris's comments on Julie's post because they have been consigned to our spam can, which is exactly where they belong. Whoever the real person is behind "Iris" should get a real job with some dignity. Cleaning the streets of your town would be a good start.