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Along with my personal life mantras of ‘Live every day like it’s your last’ or ‘Don’t spend what you don’t have’, there is one that was hammered into me from a young age by my mother and grandmother which I have always complied with: Remove your makeup before you go to bed.
Luckily, there are many really great anti-aging cleansers on the market now that make this a doddle rather than a chore and I was delighted to be asked by TIA to test a new(to me) one: LIFTLAB Purify + Clarify ($65 in the shop); a cleanser and exfoliator in one product.
Liftlab, a Massachusetts based company, claims that it’s their use of the patented marine actives, they call Cell Protection Proteins (CPP) that thrive in the cold waters of the Arctic, which provide the anti-aging ingredients to their products. In this cleanser/mask, it is Aqualumine, (a blend of enzymes derived from red caviar) that dissolves dead skin cells without irritation and Olivem 300, an olive oil derivative that helps prevent drying. It’s these two natural ingredients that work together to leave the skin looking younger and smoother.
Well, I can now report after a month of use, day and night, that this does seem to be the case. I love to feel clean and grime-free when I turn in and this gently (very gently) exfoliates as it deep cleans, leaving the skin smooth and glowing. It smells lovely and fresh with just a delicate hint of the sea and it doubles as a mask. I have tried it both ways. For a quick cleanse, you just massage it in and rinse it off with warm water. For a really deep cleanse every now and then, you apply it to the face and neck and leave on for about 3 minutes (I hop in the shower). By the time you are ready to rinse it off, it has dried to a light chalky powder and has tightened the skin. It refines the pores and leaves my 58-year-old sensitive skin feeling squeaky clean and soft, but not in any way stripped or dry.
One warning, though: I missed the instruction “a pea” sized amount and slathered a Brussel sprout amount all over my face. Five minutes and three face cloths later I was still trying to remove the cream. Boy, does it go a long way. This is good because, after a month, I still have tons of it left. It is also paraben-free, non-comedogenic and allergy tested.
So, in conclusion, would I place this cleanser/mask higher up the list than some of my old favorites, like La Vie Celeste Exfoliating Cleanser ($40 in the shop), or Brad Healing Detoxifying Gel Cleanser ($45 in the shop), or even Innarah Treatment Cleanser ($65)? Well, yes I would. I really, really like the way my skin feels after I’ve used it. Even after a long night of over indulgence in the food and drink department (like for instance last night), I may have felt about a hundred years old but my face was clear and fresh as a daisy this morning. Unlike my tongue which tastes like a welder’s armpit.