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Innovation in Fragrance: LINGER Pure Parfum Serum

Linger Pure Parfum Serum
May 8, 2017 Reviewed by Marta 3 Comments

Earlier this year, I attended a meeting organized by a unique think tank called Remodista along with others who had been nominated as Women 2 Watch for “disrupting” traditional retailing. A petite brunette with the world’s widest smile arrived, and several people jabbed their fingers in our directions saying “you two just have meet.” We did and now it’s my pleasure to introduce her to the Truth In Aging community. Abby Wallach is an entrepreneur and co-founder of a new business that is going to disrupt the fuddy-duddy fragrance industry. This lady is nothing if not ambitious. Her company, Scent Invent, first launched on HSN with LINGER, a primer that helps your fragrance last two to five times longer.

The second invention from Scent Invent is the world’s first (as far as I know) fragrance in a serum form. It is delivered in a pump system and is silky-smooth with a soft, powdery finish.  LINGER Pure Parfum Serum ($35) will be available in three sensuous scents. Red Hot (Be Daring) is an intense spicy floral, Golden Sun (Be Blessed) is a citrus blend and Purple Heart (Be Fearless) is a sultry white floral blended with exotic woods. Of course, I couldn’t resist the idea of Be Fearless and absolutely love it. It lives up to the description of sultry and exotic, but is still subtle enough for those, like myself, that don't like overwhelming scents. Also, I like that a serum is so much easier to control than a spray, and it really does leave the skin feeling silky.

Here at Truth In Aging, we like to keep our finger on the pulse, and Abby’s team has offered a unique opportunity for our community. We are going to select 23 members to test LINGER Pure Parfum Serum before it even hits the market. I am thrilled bring something truly innovative to the community and also to help Abby with the launch of her business. She’s currently fundraising on IndiGogo, so I encourage you to check it out if you are interesting in helping out a female-founded business that is opening up brand new categories in the fragrance industry. Maybe you can sniff out a good investment. 

  • May 9, 2017

    by Team TIA

    Hi Alicia! You can click on the following link to complete a survey that will enter you for a chance to test the parfum serum:

  • May 8, 2017

    by Abby

    Dear Marta,
    Thank you for such a lovely introduction to the truth and aging community. I am thrilled to share our next invention with you and I look forward to everyone's thoughts and feedback. I am happy to answer any questions about our new fragrance serum as well as share my story and mission to reinvent in scent. All my very best, Abby

  • May 8, 2017

    by Alicia

    Hello, I would like to be a tester. I find many perfumes don't last on me, especially my when applied to my skin.

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