Living Proof's new shampoo and conditioner
Both the conditioner and shampoo major on PolyfluoroEster, the anti-frizz secret sauce that was supposedly brought to us by MIT scientists. Many of the other ingredients are newish variants on standard drug store shampoo fare that seem to have been chosen for being less irritating than those typically found. Sodium lauroyl methyl isethionate seems to be benign and gentle and PEG-150 pentaerythrityl tetrastearate, a thickener that is a less irritating substitute for diethanolamide (DEA). Ditto for PEG-6 Caprylic/Capric Glyceride, which goes by the name of Softigen 767 and seems be non-irritating.
On the whole, the shampoo isn't too bad at all. Not surprisingly, the worst things are in the preservative department.Tetrasodium EDTA is a marine pollutant, methylchloroisothiazolinone and methylisothiazolinone are irritants, as is butylphenyl methylpropional. The conditioner, however, loses points for behentrimonium chloride, a toxic compound that can damage the eyes at very low concentrations.
Ingredients in Living Proof Shampoo
Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl, Cocoyl Taurate, Lactamide MEA, PEG-7 Glyceryl Cocoate, Glycol Distearate, PEG-150 Pentaerythrityl Tetrastearate, Fragrance, PolyfluoroEster, Laureth-23, PEG-6 Caprylic/Capric Glyceride, Tetrasodium EDTA, Hydrolyzed Wheat Protein, Behenyl Alcohol, Polyquaternium-47, Laureth-4, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropional.
Ingredients in Living Proof Conditioner
Water, Cetearyl Alcohol, PolyfluoroEster, Behentrimonium Chloride, Fragrance, Quaternium-87, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Wheat Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl, Methylpropional.